Athletic Business
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AB Show Issue 
Nov/Dec Issue

​Ad Close: 9/22 | Ads Due: 9/28
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Product Spotlight: AB Show Exhibitors
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Sports Streaming Solutions
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Sport Venue Climate Control
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High School Locker Rooms​
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Corporate Fitness/Employee Wellness

Plus, learn more about our Digital Focus on Software/Technology in November and Legal Action in December 
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful. With a highly trusted magazine, strong online and social media presence, and the largest comprehensive event in the industry, it's no wonder leading brands choose AB year after year to reach high-quality prospects.

With special editorial coverage on sports streaming solutions, sport venue climate control, high school locker rooms, corporate fitness/employee wellness and more, AB is the trusted marketing partner to reach athletics, fitness and recreation decision-makers. ​Plus, don't miss out on our AB Show Exhibitors Product Spotlight!

Secure Your Nov/Dec Ad Space Today – Ad Close: 9/22
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DIANE EBNER
Media Director

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive

[email protected]
(608) 729-4216

About ab show 2023

AB Show is the largest comprehensive trade show for athletics, fitness, recreation and military professionals. Our attendees represent massive capital improvement projects — including building and renovation projects with a budget of $50 million+ — meaning you’re gaining valuable facetime with key decision-makers who are making the purchasing decision on the products and services that will outfit their facilities.

AB Show gives your company face-to-face access to highly qualified prospects with substantial purchasing power. Coupled with an ad and Exhibitor Spotlight feature in the October issue of Athletic Business, you'll be setting your company up for a strong sales pipeline in 2024.
Learn more about EXHIBITING AT AB show 2023

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

Ashley Haberman

Marketing Manager
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Matrix Fitness

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Read more advertising exhibitor testimonials

Bonus for issue advertisers exhibiting at ab show 2023

In addition to inclusion in the Exhibitor Spotlight section, AB Show 2023 exhibitors get the added benefit of special discounted pricing on AB Show Convention Guide ads when you advertise in the October issue of Athletic Business magazine (that's a $350 savings on a single ad). ​
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our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
Athletic Business Total Audience Breakdown
MAGAZINE solutions
ONLINE solutions
in-person solutions

Your Trusted Media Partner to Reach Qualified Leads:

Check out our 2023 Media Kit and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
view 2023 ​media kit
view 2023 ​Editorial Calendar

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: July/August 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com