Athletic Business
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digital stats

Website | Email | Social
AB offers marketing solutions designed for athletic industry professionals. When combined with our print marketing solutions, digital opportunities from Athletic Business ensure your brand messaging is connected to our engaged and growing audience of decision-makers anywhere and at anytime. With a meticulously maintained email list and measurable engagement across all digital channels, AB helps deliver your message to key decision-makers, on the job, during their break, or whenever they’re looking for information to help them succeed.

Website metrics

With more than 130,000+ pageviews per month, Athleticbusiness.com receives more traffic than any other industry website. AB assures industry decision-makers are viewing the content you provide. That means when you advertise on our website, you'll see a higher ROI through increased lead generation and brand awareness.
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AVG. MONTHLY PAGEVIEWS

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PRIOR 12 MONTHS PAGEVIEWS
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AVG. MONTHLY USERS

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PRIOR 12 MONTHS UNIQUE USERS
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AVG. MONTHLY SESSIONS

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PRIOR 12 MONTHS SESSIONS
Learn more about web advertising options >>

AB Today (E-Newsletter) Metrics

Our daily e-newsletter sends out to a targeted list of 37,000+ industry professionals who turn to us for industry insights, trends, and news shaping the industry.

Boasting an impressive 41.2% average total open rate, why not utilize the channel your target audience is opening and actively engaging with?
AB Today offers content with higher than average engagement levels of click-through (CTR) and click-to-open (CTOR) rates. E-News ads give you the exclusive opportunity to be where your audience is actively engaging with content.
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E-NEWS AUDIENCE
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Custom Mail Open Rate
AVG OPEN RATE
learn more about e-news advertising

Custom E-mail metrics

If you’re looking for a more exclusive opportunity, our Custom E-Mails are the perfect opportunity for you to reach your specific target audience from a database of high-quality decision-makers specifically looking for new products and services to outfit their facilities.
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CUSTOM E-MAIL AUDIENCE
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Custom Mail Open Rate
AVG OPEN RATE
learn more about custom e-mail advertising

Social Media

Athletic Business has strong social media presence with a highly engaged user base. With more than 19,900+ followers across our social media platforms, we ensure you will get your content in front of the best prospects who live and breath the industry, allowing you to gain qualified social media followers.
*All Page Data 2024 Monthly Averages
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FOLLOWERS

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

View our privacy policy.
  • Up Next: July/August 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com