Athletic Business: Print

editorial benefits at your fingertips.

Want to see your company featured in the pages of Athletic Business?

Position your company as an expert in the industry and leverage the power and trend of 'Content Marketing' – all with Athletic Business.

Used in tandem with our print and digital products, or as a stand alone marketing play, sponsored content is a sure way to separate your brand from the competition, engage with prospects in an educational way and drive the value of your brand to new heights.

Athletic Business Sponsored Content Includes:

Printed article in Athletic Business (issue of your choice) sent to 40,000 magazine subscribers
Article promoted on homepage of athleticbusiness.com
Article included twice in our daily eNews which targets 45,000+ decision makers
Article promoted via Athletic Business Social Media (Facebook, Twitter & LinkedIn)

What else do I get with sponsored content?

Example of Sponsored Content in July 2017 issue of Athletic Business

Offered both in print and online, sponsored content allows your company to benefit from the values of content marketing with an engaged audience already looking to Athletic Business for the latest solutions, trends and ideas to help them grow.

With copy and images provided by you, sponsored content gives your company the exposure you need to stay top-of-mind and grow your prospect list with our 40,000 magazine subscribers and over 2 million digital visitors.

Drive your brand forward with sponsored content.

Sponsored content is an attractive option for advertisers looking to communicate their industry expertise in greater detail than a traditional print or digital advertisement. By telling your brand’s story in the form of an article, you will stand out from traditional advertising with these added benefits:

Establish your brand as a thought leader in the industry
Share your brand's expertise
Provide in-depth content in an engaging way to the Athletic Business audience
Capitalize on an increasingly popular form of advertising

Quality sponsored content starts with the audience in mind first, not your sales pitch. Effective sponsored content educates and informs the reader while only subtly (if at all) referencing your brand. Some companies decide to hire freelance journalists to write sponsored content, ensuring the article is of sound journalistic quality.

Tips for Effective Sponsored Content