Print is the new Trend in advertising.

There’s a new trend in advertising sweeping the nation – and it has been around for decades.  It's print.

This advertising medium is driving web traffic, helping brands separate themselves from competitors and allows you to showcase your brand message along award-winning content only Athletic Business can provide.

Sent nine times per year, Athletic Business is the industry-leading trade publication for athletic, fitness and recreation decision makers.  With an audience of 40,000 qualified subscribers, 94% of whom are involved in purchasing decisions, our publication is your gateway for new leads and is the starting place for an effective and complete marketing strategy.

Audience Breakdown

Print Specs

Our numbers speak for themselves:

​40,000

Third Party Verified
​Print Subscribers

​84%

Directly Requested 
Athletic Business In Last
16 Months*

​80%

Of Our Circulation Has Renewed/Subscribed In Last 9 Months*

100%

Of Our Circulation Has Renewed/Subscribed In Last 16 Months*

Athletic Business is proud to be an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining data integrity and ensuring our publication is only being sent to qualified industry professionals.  In fact, our 40,000 print subscribers are independently verified by a third party agency to ensure that:

1. Our subscribers are current—not outdated records that are no longer relevant​
2. They are decision-makers in the athletic, fitness and recreation industry
3. ​They have personally requested to receive the magazine
   ​

Our 2018 circulation audit statement will be released by AAM later this summer.

We're proud to be transparent with our data.  View our Qualification Breakdown Report from our May issue here.

*As of April 2018

the perfect size just for you.

Here at Athletic Business we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two page spread to a 1/6 page ad, we have the ad size you need to drive your brand message forward.

​Check out some print examples below to see how other industry-leading companies are utilizing Athletic Business to showcase their company and drive brand exposure to new heights.

​CUSTOM COVER and Insert OPTIONS

REMOVABLE COVER

A Removable Cover provides additional creative space that reveals a second visually enticing cover with your product.

PERMANENT BOOKMARK

Applying a Contoured Bookmark brings a fun and memorable first impression  to elevate your product
​or service.

BELLYBAND

Let the consumer enjoy the big reveal of new products as they unwrap your message with a removable
​Belly Band. 

REMOVABLE BOOKMARK

Invite the consumer to interact with AB at a later time by marking a page of interest with a Removable Bookmark ad.

FRENCH DOOR

A French Door solution is another impactful way to invite consumers to interact with your new product
​or service.

REMOVABLE INSERT

A Removable Insert offers a great opportunity to increase brand awareness by maximizing visibility and interactivity.

ROLL FOLD INSERT

The Roll Fold is a highly interactive application that unravels each panel of your creative content
​paired in AB.

POLYBAG INSERT

A winning combination. Team up with AB by including your best brand content with our
​current issue.

Ready to get started?

We are just as excited as you to get you the exposure you're looking for. Tell us a bit about you, or contact us directly, and we will be in touch.