Athletic Business
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audience overview

Print

A Trusted Platform to
reach a verified audience.

Integrated marketing is the name of the game — and it all starts with print. Our audited print audience of athletics, fitness and recreation professionals still heavily rely on print media to find relevant information to inform their business decisions and to find the products and services they need to run profitable programs and facilities. Plus, it’s all packaged up in a national award-winning design. ​
Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 35,000+ athletics, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on Athletic Business to find everything they need to advance their facilities and programs.
​
In fact, our readers have identified Athletic Business as the #1 way they find new products. From traditional ads to sponsored content, we have a print solution that will fit your strategy and budget.
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Full Circulation Breakdown  >>
2021 ​circulation ​audit report >>
2022 Publisher's Statement >>
Learn More About the Power of Print >>
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Reach 64,600+ Decision-makers

Saturate your brand in front of thousands with our comprehensive approach to the entire market. Maximize brand saturation among your target audience by capitalizing on all three of Athletic Business sales channels. Our digital, print, and custom email list are designed to work together in order to deliver the best results. 
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WHAT DOES AUDITED CIRCULATION MEAN?

​Athletic Business is proud to be an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining data integrity and ensuring our publication is only being sent to qualified industry professionals.  In fact, our 35,000+ print subscribers are 
independently verified by a third party agency to ensure that:
  1. Our subscribers are current—not outdated records that are no longer relevant​
  2. They are decision-makers in the athletics, fitness and recreation industry
  3. ​They have personally requested to receive the magazine, are qualified recipients or are members of an association partnered with Athletic Business​
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CHECK OUT ALL OF AB'S Print Advertising ​Solutions >>
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Although I'm just weeks short of 40 years old, I have been receiving Athletic Business magazine for as long as I can remember. I have to say you're the ONLY publication that I continue to hold interest in over the years as my career has shifted since the time I first came upon you guys as a college athlete.  Since then, I've been a middle school/high school educator, turned high school coach, turned high school athletic director, and as of late, a special education teacher.

You're the only magazine that I still get in the mail, and you're the only publication that I read religiously.

Part of the reason that AB is so important to what I have done over the 17 years in education is because of your emphasis on safety and having articles that connect real people with real organizations that help people.

Thank you for being the force behind a fantastic publication that promotes an industry that works to improve mankind from physical, social emotional, mental and social-interaction standpoints.

Arthur Radke

Athletic Business ​reader
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Chicago Public School

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
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Matrix Fitness

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ReAD MORE TESTIMONIALS

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

View our privacy policy.
  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com