Trusted resource.
40 years experience.

Sent nine times per year, Athletic Business is the only media brand that covers the entire industry. From facility design/retrofit to programing, equipment, trends and funding, our diverse and robust audience looks to us for content that drives their athletic, fitness and recreation facilities forward.

Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 40,000 athletic, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on Athletic Business to find everything they need to advance their facilities and programs.
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In fact, our readers have identified Athletic Business as the #1 way they find new products. From traditional ads to sponsored content, we have a print solution that will fit your strategy and budget.

As of Q2 2018. Print breakdown only.

Full Circulation Breakdown

Print Solutions

Our numbers speak for themselves:

​40,000

Third Party Verified
​Print Subscribers

​84%

Directly Requested 
Athletic Business In Last
16 Months*

​80%

Of Our Circulation Has Renewed/Subscribed In Last 9 Months*

100%

Of Our Circulation Has Renewed/Subscribed In Last 16 Months*

Athletic Business is proud to be an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining data integrity and ensuring our publication is only being sent to qualified industry professionals.  In fact, our 40,000 print subscribers are independently verified by a third party agency to ensure that:

1. Our subscribers are current—not outdated records that are no longer relevant​
2. They are decision-makers in the athletic, fitness and recreation industry
3. ​They have personally requested to receive the magazine
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Our 2018 circulation audit statement will be released by AAM later this summer.

We're proud to be transparent with our data.  View our Qualification Breakdown Report from our May issue here.

*As of April 2018

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.

Ashley Haberman

Marketing Manager, Commercial Markets

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Matrix Fitness

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Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.