Athletic Business
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audience overview

Print

Trusted resource.
MORE THAN 40 years experience.

Sent nine times per year, Athletic Business is the only media brand that covers the entire industry. From facility design to programming, equipment, trends and funding, our diverse and robust audience looks to us for content that drives their athletic, fitness and recreation facilities forward.
Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 38,000 athletic, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on Athletic Business to find everything they need to advance their facilities and programs.
​
In fact, our readers have identified Athletic Business as the #1 way they find new products. From traditional ads to sponsored content, we have a print solution that will fit your strategy and budget.
WHO YOU'RE REACHING:
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Full Circulation Breakdown  >>
2019 ​circulation ​audit report >>
2020 Publisher's Statement >>
Learn More About the Power of Print >>
WHAT DOES AUDITED CIRCULATION MEAN?

​Athletic Business is proud to be an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining data integrity and ensuring our publication is only being sent to qualified industry professionals.  In fact, our 38,000 print subscribers are 
independently verified by a third party agency to ensure that:
  1. Our subscribers are current—not outdated records that are no longer relevant​
  2. They are decision-makers in the athletic, fitness and recreation industry
  3. ​They have personally requested to receive the magazine, are qualified recipients or are members of an association partnered with Athletic Business​
CHECK OUT ALL OF AB'S Print Advertising ​Solutions >>

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Although I'm just weeks short of 40 years old, I have been receiving Athletic Business magazine for as long as I can remember. I have to say you're the ONLY publication that I continue to hold interest in over the years as my career has shifted since the time I first came upon you guys as a college athlete.  Since then, I've been a middle school/high school educator, turned high school coach, turned high school athletic director, and as of late, a special education teacher.

You're the only magazine that I still get in the mail, and you're the only publication that I read religiously.

Part of the reason that AB is so important to what I have done over the 17 years in education is because of your emphasis on safety and having articles that connect real people with real organizations that help people.

Thank you for being the force behind a fantastic publication that promotes an industry that works to improve mankind from physical, social emotional, mental and social-interaction standpoints.

Arthur Radke

Athletic Business ​reader
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Chicago Public School

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
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Matrix Fitness

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ReAD MORE TESTIMONIALS

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: Buyers Guide 2021
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
      • Gross Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2021
        • April 2021
        • May 2021
        • June 2021
        • July/Aug 2021
        • Sept 2021
        • Oct 2021
        • Nov/Dec 2021
      • Upcoming Issues >
        • April 2021
        • May 2021
        • June 2021
        • July/August 2021
        • September 2021
        • October 2021
        • November/December 2021
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Microsites
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2021
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
      • Military Reception
      • Golf Classic
    • 2021 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com