Gain Direct Access to Highly Qualified Prospects
with substantial purchasing Power

AB Show is the largest comprehensive trade show for athletics, fitness, recreation and military professionals. Our attendees represent massive capital improvement projects — including building and renovation projects with a budget of $50 million+ — meaning you’re gaining valuable facetime with key decision-makers who are making the purchasing decision on the products and services that will outfit their facilities.

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125+
Educational Sessions

2,300+
Annual Attendees

250+
Exhibiting Companies

Expanded
Military Presence

RESERVE YOUR AB SHOW 2021 BOOTH NOW!

Access 2021 exhibitor contract

View 2021 Expo Hall Floor Plan

Booth Pricing:  $2,850 per 10' x 10'  |  $200 corner fee

A more Robust trade show experience.

Being the only event that hosts athletics, fitness, recreation and military facility/program managers all on one show floor, you have access to a wide range of prospects, many with large purchasing budgets.

Plus, our show floor features a variety of pavilions and events designed to keep attendees in the expo hall and attract new athletics, fitness and recreation decision-makers:

Demo Stage
This area is designed to let attendees catch the latest fitness trends right on the show floor. This is the spot for classes and demos that are sure to jump-start fresh ideas for their facility and programs.

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Free-Throw Court
Attendees can stop by and test out their free-throw abilities. For $1, you’ll have 45 seconds to shoot and score. The more baskets they make, the greater their chances of winning a terrific prize.

Early-Morning Workout
​From 6:30am-8:30am on Thursday morning, attendees can hit the show floor to test out the latest fitness equipment through sponsor-hosted workouts, or on their own. (Sponsorship available)

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MFA Pavilion
AB Show proud to have the Medical Fitness Association (MFA) co-locate at our event for another year! It focuses on medically-integrated health and fitness.

USAPA Pickleball Court
Attendees (and exhibitors) can watch a demo, play a game and cheer on their peers to see why Pickleball is America's hottest game and how it can benefit their programs and facilities.

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NAYS Pavilion
AB Show proud to have the National Alliance for Youth Sports (NAYS) co-locate at our event for another year! It focuses on important topics affecting youth sports.

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​Athletic Business is, by far, one of the best shows that I have attended. The AB staff provides a truly positive experience, timely communication, and a friendly demeanor. We will always continue to attend the AB Show; it's actually the event that provides us with the highest engagement and leads each year.

Steven Trotter

Business Development Manager – College & Military

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Fitness Assets, Inc.

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It was a very productive trip for me. I ended up meeting with a total of 24 vendors and have already done business with a few, have demo models being shipped from a couple, and intend to do business with a few others.

Joe Cassidy

Executive Director of Campus Fitness & Recreation

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Wake Forest University

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Please note the following COVID-19 safety precautions:
The Athletic Business Show is committed to the health and safety of our attendees, exhibitors, speakers, partners and staff. AB Show will follow all federal, state and city of San Antonio health and safety guidelines. By registering and attending AB Show, you agree to follow all health and safety requirements of AB Show and the Henry B. Gonzalez Convention Center while on the premises and at the event.   ​

Ready to Secure your booth?

Tell us a bit about yourself below, or contact our Exhibits Director, Steve Statsick, to get started.
​(Please direct all attendance-related questions to our Show Team at conference@athleticbusiness.com.)

Conference: Oct. 27-30, 2021 | Expo: Oct. 28-29, 2021
San Antonio, Texas