CONFERENCE: OCT. 27-30, 2021 | EXPO: OCT. 28-29, 2021
HENRY B. GONZALEZ CONVENTION CENTER | SAN ANTONIO, TX
HENRY B. GONZALEZ CONVENTION CENTER | SAN ANTONIO, TX
Please note Athletic Business Media has made the difficult decision to cancel AB Show 2020.
This decision was made in consultation with key stakeholders and our partners, the Medical Fitness Association, the National Alliance for Youth Sports and the National Intramural-Recreational Sports Association. “The decision to cancel did not come easily and was ultimately made in the best interest of the health and safety of our attendees, exhibitors, speakers, partners and staff,” said Shawn Gahagan, Athletic Business president. On behalf of Athletic Business, MFA, NAYS and NIRSA, we thank our attendees, exhibitors and speakers for your patience, loyalty and partnership as we move through these challenging times together. Please stay healthy and safe.
This decision was made in consultation with key stakeholders and our partners, the Medical Fitness Association, the National Alliance for Youth Sports and the National Intramural-Recreational Sports Association. “The decision to cancel did not come easily and was ultimately made in the best interest of the health and safety of our attendees, exhibitors, speakers, partners and staff,” said Shawn Gahagan, Athletic Business president. On behalf of Athletic Business, MFA, NAYS and NIRSA, we thank our attendees, exhibitors and speakers for your patience, loyalty and partnership as we move through these challenging times together. Please stay healthy and safe.
Gain Direct Access to Highly Qualified Prospects
with substantial purchasing Power
AB Show is the largest comprehensive trade show for athletics, fitness, recreation and military professionals. Our attendees represent massive capital improvement projects — including building and renovation projects with a budget of $50 million+ — meaning you’re gaining valuable facetime with key decision-makers who are making the purchasing decision on the products and services that will outfit their facilities.
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125+
Educational Sessions |
2,300+
Annual Attendees |
250+
Exhibiting Companies |
Expanded
Military Presence |
A more Robust trade show experience.
Being the only event that hosts athletics, fitness, recreation and military facility/program managers all on one show floor, you have access to a wide range of prospects, many with large purchasing budgets.
Plus, our show floor features a variety of pavilions and events designed to keep attendees in the expo hall and attract new athletics, fitness and recreation decision-makers:
Plus, our show floor features a variety of pavilions and events designed to keep attendees in the expo hall and attract new athletics, fitness and recreation decision-makers:
Demo Stage
This area is designed to let attendees catch the latest fitness trends right on the show floor. This is the spot for classes and demos that are sure to jump-start fresh ideas for their facility and programs. 
Free-Throw Court
Attendees can stop by and test out their free-throw abilities. For $1, you’ll have 45 seconds to shoot and score. The more baskets they make, the greater their chances of winning a terrific prize. |
Early-Morning Workout
From 6:30am-8:30am on Thursday morning, attendees can hit the show floor to test out the latest fitness equipment through sponsor-hosted workouts, or on their own. (Sponsorship available) 
MFA Pavilion
AB Show proud to have the Medical Fitness Association (MFA) co-locate at our event for another year! It focuses on medically-integrated health and fitness. |
USAPA Pickleball Court
Attendees (and exhibitors) can watch a demo, play a game and cheer on their peers to see why Pickleball is America's hottest game and how it can benefit their programs and facilities. 
NAYS Pavilion
AB Show proud to have the National Alliance for Youth Sports (NAYS) co-locate at our event for another year! It focuses on important topics affecting youth sports. |
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Athletic Business is, by far, one of the best shows that I have attended. The AB staff provides a truly positive experience, timely communication, and a friendly demeanor. We will always continue to attend the AB Show; it's actually the event that provides us with the highest engagement and leads each year.
Steven Trotter
Business Development Manager – College & Military / Fitness Assets, Inc.
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It was a very productive trip for me. I ended up meeting with a total of 24 vendors and have already done business with a few, have demo models being shipped from a couple, and intend to do business with a few others.
Joe Cassidy
Executive Director of Campus Fitness & Recreation / Wake Forest University
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Ready to Secure your booth?
Tell us a bit about yourself below, or contact our Exhibits Director, Steve Statsick, to get started.
(Please direct all attendance-related questions to our Show Team at conference@athleticbusiness.com.)
(Please direct all attendance-related questions to our Show Team at conference@athleticbusiness.com.)
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Conference: Oct. 27-30, 2021 | Expo: Oct. 28-29, 2021 | San Antonio
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