Athletic Business
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Pentair Case Study

visualize success
through an integrated marketing campaign

Pentair worked with Athletic Business to create an impactful and successful integrated marketing campaign that exceeded expectations, including high-level branding, content marketing and lead generation.

243,902+​
Total advertising impressions between print, online and social media platforms
358+
Total leads generated
(downloadable slides gated by
contact form after webinar)
145 hours
Total time spent by high-quality prospects consuming
​Pentair content

Campaign Elements:

April Issue Promotion
Picture
Picture
Included a full-page ad focusing on high-level brand awareness and a half-page Sponsored Content article that acted as a teaser to the company's upcoming full-length online article.

Impressions: 40,000 verified athletics, fitness and recreation decision-makers

Social Media Retargeting
Picture
Promotion of online Sponsored Content article on AB’s Facebook page to prospects who had previously visited AthleticBusiness.com.
​
Post impressions: 14,591
Engagements: 2,967
AthleticBusiness.com Sponsored Content
Picture
Full-length version of the April issue teaser article provided a case study on an aquatic recreation center that included Pentair equipment.

Total pageviews: 552
​Average time on page: 3 minutes and 54 seconds

Sponsored Webinar
Picture
All promotion was managed by Athletic Business, including three email blasts, AB Today banner ads and social media marketing.
Registrants: 330
Attendees: 112
Average time attended: 58 minutes (of 60 minute webinar)

Attendee Feedback:

"I’d like to state this is all so intelligently structured, planned, organized and implemented that it’s simply an exciting situation to see and hear about. And the enthusiasm in all the voices is so inspiring."

"This has been, quite honestly, one of the best presented and informative webinars I have ever attended! Thanks for all the information!”

"What a great way to spend an hour this afternoon.”

Ready to build your own custom integrated marketing Campaign with AB?

Integrated marketing is the name of the game, and Athletic Business makes it easy for you to reach a high-quality audience of athletics, fitness and recreation professional who have purchasing power at their organizations. See what sets Athletic Business apart and everything we have planned for 2023 in our media kit to get started.
View 2024 Media Kit >>

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


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  • Up Next: January/February 2024
  • Media Kit
    • 2024 Media Kit
    • 2024 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • AB Show Guide
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2024
        • April 2024-Aquatics
        • April 2024-NIRSA
        • May 2024
        • June 2024
        • July/Aug 2024
        • Sept 2024
        • Oct 2024
        • Nov/Dec 2024
      • Upcoming Issues >
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        • Buyers Guide 2024
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    • Digital >
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      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2024
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
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