Athletic Business
  • Up Next: September 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com

Pentair Case Study

visualize success
through an integrated marketing campaign

Pentair worked with Athletic Business to create an impactful and successful integrated marketing campaign that exceeded expectations, including high-level branding, content marketing and lead generation.

243,902+​
Total advertising impressions between print, online and social media platforms
358+
Total leads generated
(downloadable slides gated by
contact form after webinar)
145 hours
Total time spent by high-quality prospects consuming
​Pentair content

Campaign Elements:

April Issue Promotion
Picture
Picture
Included a full-page ad focusing on high-level brand awareness and a half-page Sponsored Content article that acted as a teaser to the company's upcoming full-length online article.

Impressions: 40,000 verified athletics, fitness and recreation decision-makers

Social Media Retargeting
Picture
Promotion of online Sponsored Content article on AB’s Facebook page to prospects who had previously visited AthleticBusiness.com.
​
Post impressions: 14,591
Engagements: 2,967
AthleticBusiness.com Sponsored Content
Picture
Full-length version of the April issue teaser article provided a case study on an aquatic recreation center that included Pentair equipment.

Total pageviews: 552
​Average time on page: 3 minutes and 54 seconds

Sponsored Webinar
Picture
All promotion was managed by Athletic Business, including three email blasts, AB Today banner ads and social media marketing.
Registrants: 330
Attendees: 112
Average time attended: 58 minutes (of 60 minute webinar)

Attendee Feedback:

"I’d like to state this is all so intelligently structured, planned, organized and implemented that it’s simply an exciting situation to see and hear about. And the enthusiasm in all the voices is so inspiring."

"This has been, quite honestly, one of the best presented and informative webinars I have ever attended! Thanks for all the information!”

"What a great way to spend an hour this afternoon.”

Ready to build your own custom integrated marketing Campaign with AB?

Integrated marketing is the name of the game, and Athletic Business makes it easy for you to reach a high-quality audience of athletics, fitness and recreation professional who have purchasing power at their organizations. See what sets Athletic Business apart and everything we have planned for 2023 in our media kit to get started.
View 2025 Media Planner

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

View our privacy policy.
  • Up Next: September 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com