Athletic Business
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Picture

visualize success
through an integrated marketing campaign

Pentair worked with Athletic Business to create an impactful and successful integrated marketing campaign that exceeded expectations, including high-level branding, content marketing and lead generation.

243,902+​
Total advertising impressions between print, online and social media platforms
358+
Total leads generated
(downloadable slides gated by
contact form after webinar)
145 hours
Total time spent by high-quality prospects consuming
​Pentair content

Campaign Elements:

April Issue Promotion
Picture
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Included a full-page ad focusing on high-level brand awareness and a half-page Sponsored Content article that acted as a teaser to the company's upcoming full-length online article.

Impressions: 40,000 verified athletics, fitness and recreation decision-makers

Social Media Retargeting
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Promotion of online Sponsored Content article on AB’s Facebook page to prospects who had previously visited AthleticBusiness.com.
​
Post impressions: 14,591
Engagements: 2,967
AthleticBusiness.com Sponsored Content
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Full-length version of the April issue teaser article provided a case study on an aquatic recreation center that included Pentair equipment.

Total pageviews: 552
​Average time on page: 3 minutes and 54 seconds

Sponsored Webinar
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All promotion was managed by Athletic Business, including three email blasts, AB Today banner ads and social media marketing.
Registrants: 330
Attendees: 112
Average time attended: 58 minutes (of 60 minute webinar)

Attendee Feedback:

"I’d like to state this is all so intelligently structured, planned, organized and implemented that it’s simply an exciting situation to see and hear about. And the enthusiasm in all the voices is so inspiring."

"This has been, quite honestly, one of the best presented and informative webinars I have ever attended! Thanks for all the information!”

"What a great way to spend an hour this afternoon.”

Ready to build your own custom integrated marketing Campaign with AB?

Integrated marketing is the name of the game, and Athletic Business makes it easy for you to reach a high-quality audience of athletics, fitness and recreation professional who have purchasing power at their organizations. See what sets Athletic Business apart and everything we have planned for 2023 in our media kit to get started.
View 2023 Media Kit >>

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: July/August 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com