visualize success
through an integrated marketing campaign
Pentair worked with Athletic Business to create an impactful and successful integrated marketing campaign that exceeded expectations, including high-level branding, content marketing and lead generation.
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243,902+
Total advertising impressions between print, online and social media platforms |
358+
Total leads generated (downloadable slides gated by contact form after webinar) |
145 hours
Total time spent by high-quality prospects consuming Pentair content |
Campaign Elements:
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April Issue Promotion
Included a full-page ad focusing on high-level brand awareness and a half-page Sponsored Content article that acted as a teaser to the company's upcoming full-length online article.
Impressions: 40,000 verified athletics, fitness and recreation decision-makers Social Media Retargeting
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AthleticBusiness.com Sponsored Content
Sponsored Webinar
All promotion was managed by Athletic Business, including three email blasts, AB Today banner ads and social media marketing.
Registrants: 330 Attendees: 112 Average time attended: 58 minutes (of 60 minute webinar) |
Attendee Feedback:
"I’d like to state this is all so intelligently structured, planned, organized and implemented that it’s simply an exciting situation to see and hear about. And the enthusiasm in all the voices is so inspiring."
"This has been, quite honestly, one of the best presented and informative webinars I have ever attended! Thanks for all the information!”
"What a great way to spend an hour this afternoon.”
Ready to build your own custom integrated marketing Campaign with AB?
Integrated marketing is the name of the game, and Athletic Business makes it easy for you to reach a high-quality audience of athletics, fitness and recreation professional who have purchasing power at their organizations. See what sets Athletic Business apart and everything we have planned for 2020 in our media kit to get started.
Have Questions? Let US Help.
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