Sponsored video specs

Please Provide

• Video file or link to download the video
• Video titles
• 1-2 sentence video description
• Website link you'd like traffic driven to
• 600 x 300px still image to be used as video thumbnail
• Image for website: 3:2 aspect ratio
• Headline: The clickable text that will display in the ad on the website. This must be at least 20-75 characters long.
• Call-to-action teaser text: at least 40 and no more than 255 characters in length
• You may provide additional intro copy to use in the article 
  • If not provided, the video description will be used

Recommended

• Video Format: .MP4 and .MOV
• Video Dimensions: HD = 1920 x 1080 (1080p), 4K = 3840 x 2160 (2160p) 
• Aspect Ratio: 16:9
• Frame Rate: 30fps

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Shooting with Tablet or Phone

• Shoot in landscape mode (Sideways) 
  If not your video may have black bars added on the sides when uploaded to social media.

File Transfer

• Dropbox, Google Drive or similar services

OVER YEARS OF POSTING VIDEOS, we have noticed trends in what captures attention and what doesn't in videos.

Successful videos have included:

• Profiles of innovative facilities where your product or service is used
• Stories directly from customers
• People talking to the camera instead of a voice-over​

Less successful videos have included:

• General company overviews
• Anything that sounds like a commercial
• A length more than 1 minute long

Additional tips:

• The first frame of the video should be a compelling image (not your logo).
• Include a hook in first 3 seconds. FB auto-plays video as people scroll through their newsfeed—give a reason to stop and watch.
• Focus on one clear message and craft an attention-getting title.
• Include a clear call-to-action (e.g., visit our website, comment, click URL in description for more info)
• Keep it short. 60 seconds is great, 45 seconds is even better, 30 seconds or under is ideal!
• Keep it fun. Entertaining, funny or novel content generates the most engagement. ​

Learn more about sponsored video with AB

Examples of Video Marketing with Athletic Business:

view additional sponsored video examples

Questions? Let Us Help.

Tell us a bit about yourself, or contact us directly, and we will be in touch.