Athletic Business
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 Digital
​Specs

Sponsored Video

Sponsored video specs

Please Provide
  • Video file or link to download the video
  • Video titles
  • 1-2 sentence video description
  • Website link you'd like traffic driven to
  • 600 x 300px still image to be used as video thumbnail
  • Image for website: 3:2 aspect ratio
  • Headline: The clickable text that will display in the ad on the website. This must be at least 20-75 characters long.
  • Call-to-action teaser text: at least 40 and no more than 255 characters in length
  • You may provide additional intro copy to use in the article 
    • If not provided, the video description will be used

Recommended
  • Video Format: .MP4 and .MOV
  • Video Dimensions: HD = 1920 x 1080 (1080p), 4K = 3840 x 2160 (2160p) 
  • Aspect Ratio: 16:9
  • Frame Rate: 30fps
​
Shooting with Tablet or Phone
  • Shoot in landscape mode (Sideways) 
    If not your video may have black bars added on the sides when uploaded to social media.

File Transfer
  • Dropbox, Google Drive or similar services
OVER YEARS OF POSTING VIDEOS, we have noticed trends in what captures attention and what doesn't in videos.
Successful videos have included:
  • Profiles of innovative facilities where your product or service is used
  • Stories directly from customers
  • People talking to the camera instead of a voice-over​
Less successful videos have included:
  • General company overviews
  • Anything that sounds like a commercial
  • A length more than 1 minute long
Additional tips:
  • The first frame of the video should be a compelling image (not your logo).
  • Include a hook in first 3 seconds. FB auto-plays video as people scroll through their newsfeed—give a reason to stop and watch.
  • Focus on one clear message and craft an attention-getting title.
  • Include a clear call-to-action (e.g., visit our website, comment, click URL in description for more info)
  • Keep it short. 60 seconds is great, 45 seconds is even better, 30 seconds or under is ideal!
  • Keep it fun. Entertaining, funny or novel content generates the most engagement. ​
Learn more about sponsored video with AB
Examples of Video Marketing with Athletic Business:
view additional sponsored video examples

Questions? Let Us Help.

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com