Athletic Business
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 Digital
​Specs

Sponsored Video

Sponsored video specs

Please Provide
  • Video file or link to download the video
  • Video titles
  • 1-2 sentence video description
  • Website link you'd like traffic driven to
  • 600 x 300px still image to be used as video thumbnail
  • Image for website: 3:2 aspect ratio
  • Headline: The clickable text that will display in the ad on the website. This must be at least 20-75 characters long.
  • Call-to-action teaser text: at least 40 and no more than 255 characters in length
  • You may provide additional intro copy to use in the article 
    • If not provided, the video description will be used

Recommended
  • Video Format: .MP4 and .MOV
  • Video Dimensions: HD = 1920 x 1080 (1080p), 4K = 3840 x 2160 (2160p) 
  • Aspect Ratio: 16:9
  • Frame Rate: 30fps
​
Shooting with Tablet or Phone
  • Shoot in landscape mode (Sideways) 
    If not your video may have black bars added on the sides when uploaded to social media.

File Transfer
  • Dropbox, Google Drive or similar services
OVER YEARS OF POSTING VIDEOS, we have noticed trends in what captures attention and what doesn't in videos.
Successful videos have included:
  • Profiles of innovative facilities where your product or service is used
  • Stories directly from customers
  • People talking to the camera instead of a voice-over​
Less successful videos have included:
  • General company overviews
  • Anything that sounds like a commercial
  • A length more than 1 minute long
Additional tips:
  • The first frame of the video should be a compelling image (not your logo).
  • Include a hook in first 3 seconds. FB auto-plays video as people scroll through their newsfeed—give a reason to stop and watch.
  • Focus on one clear message and craft an attention-getting title.
  • Include a clear call-to-action (e.g., visit our website, comment, click URL in description for more info)
  • Keep it short. 60 seconds is great, 45 seconds is even better, 30 seconds or under is ideal!
  • Keep it fun. Entertaining, funny or novel content generates the most engagement. ​
Learn more about sponsored video with AB
Examples of Video Marketing with Athletic Business:
view additional sponsored video examples

Questions? Let Us Help.

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com