Athletic Business
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specs

Custom E-Mail

custom e-mail specs

Acceptable File Formats for Custom E-Mail:
  • Submit strict HTML coding with no CSS or a high-res PDF set to 600px wide.
  • When using a style, please use inline styles.
  • Keep Custom E-Mail at a fixed width of 600 pixels.
  • Image files must be attached separately (jpg, .gif and .epd files are preferred).
  • Images should be at least 72 dpi in resolution.
  • Include a subject line – 50 characters or fewer.

​Text-to-Image Ratio
Don't rely solely on graphics to get your message across; some email clients automatically disable images.

URL/Email Links
Include a full list of URLs and email addresses for all links.

SPAM Flagging
Avoid spam trigger words and prevent your email from being tagged as spam by your customer's email server.

Lead Times
All materials must be submitted seven business days prior to scheduled email send date. Late materials may result in a postponed send date.

Proofing Process
A proof will be sent to you from Athletic Business. While we do our best to provide you with an error-free proof, please review your Custom E-Mail carefully. Be sure to verify phone numbers, links, email addresses and other information.

Need Help with the Design? We Can Help!
Please submit materials no later than seven business days prior to your scheduled send date. Submit up to 250 words of copy and one or two images. Provide a text file, including the Custom E-Mail copy as well as a text file with layout instructions. Text will be copied and pasted exactly how it is received. Be sure to include copy for the preview text for your email along with your subject line (50 characters or less).
Download Spec Sheet
Five Tips for a Successful Custom E-Mail
Athletic Business Custom E-Mail Examples

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

View our privacy policy.
  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com