Athletic Business
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specs

Custom E-Mail

custom e-mail specs

Acceptable File Formats for Custom E-Mail:
  • Submit strict HTML coding with no CSS or a high-res PDF set to 600px wide.
  • When using a style, please use inline styles.
  • Keep Custom E-Mail at a fixed width of 600 pixels.
  • Image files must be attached separately (jpg, .gif and .epd files are preferred).
  • Images should be at least 72 dpi in resolution.
  • Include a subject line – 50 characters or fewer.

​Text-to-Image Ratio
Don't rely solely on graphics to get your message across; some email clients automatically disable images.

URL/Email Links
Include a full list of URLs and email addresses for all links.

SPAM Flagging
Avoid spam trigger words and prevent your email from being tagged as spam by your customer's email server.

Lead Times
All materials must be submitted seven business days prior to scheduled email send date. Late materials may result in a postponed send date.

Proofing Process
A proof will be sent to you from Athletic Business. While we do our best to provide you with an error-free proof, please review your Custom E-Mail carefully. Be sure to verify phone numbers, links, email addresses and other information.

Need Help with the Design? We Can Help!
Please submit materials no later than seven business days prior to your scheduled send date. Submit up to 250 words of copy and one or two images. Provide a text file, including the Custom E-Mail copy as well as a text file with layout instructions. Text will be copied and pasted exactly how it is received. Be sure to include copy for the preview text for your email along with your subject line (50 characters or less).
Download Spec Sheet
Five Tips for a Successful Custom E-Mail
Athletic Business Custom E-Mail Examples

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

View our privacy policy.
  • Up Next: 2020 Buyers Guide
  • 2020 Showcase
  • Media Kit
    • 2020 Media Kit
    • 2020 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Digital
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
      • Gross Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • 2020 Product Spotlight >
        • 2020 Jan/Feb Product Spotlight
        • 2020 April Product Spotlight
        • 2020 May Product Spotlight
        • 2020 June Product Spotlight
        • 2020 July/Aug Product Spotlight
        • 2020 Sept Product Spotlight
        • 2020 Oct Product Spotlight
        • 2020 Nov/Dec Product Spotlight
      • Coming Up In AB... >
        • April 2020
        • May 2020
        • June 2020
        • July/Aug 2020
        • Sept 2020
        • Oct 2020
        • Nov/Dec 2020
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Microsites
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2020
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
      • Military Reception
      • Golf Classic
    • Exhibitor Opportunities >
      • AED
      • Aquatics
      • Architects
      • Digital Display
      • Fitness
      • Surfaces
      • Technology
    • 2020 Contract
    • ABshow.com
  • Blog
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com