Check out what some of our advertisers and exhibitors have to say about Athletic Business and AB Show.
Have a success story of your own? We'd love to hear it!
Have a success story of your own? We'd love to hear it!
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After 25 years and 1,500 projects in our industry, we asked the top aquatics, recreation and sports design firms in North America which shows we should launch our new patented NINJACROSS System... the Athletic Business Show was at the top of this list and exceeded every expectation we had.
The audience that AB has captured covers the forward-thinking trendsetters and leaders in athletics, fitness, recreation and competition facilities and has helped us to cut through the clutter. Their support and the exposure we’ve received has validated our product because our prospects look to Athletic Business as a credible source to discover what’s new and trending.
Plus, the editorial and sales teams at AB have proved that they don’t just sell ad or booth space, there is a genuine interest in serving the industry, and we’ve developed a symbiotic relationship that we truly value.
The audience that AB has captured covers the forward-thinking trendsetters and leaders in athletics, fitness, recreation and competition facilities and has helped us to cut through the clutter. Their support and the exposure we’ve received has validated our product because our prospects look to Athletic Business as a credible source to discover what’s new and trending.
Plus, the editorial and sales teams at AB have proved that they don’t just sell ad or booth space, there is a genuine interest in serving the industry, and we’ve developed a symbiotic relationship that we truly value.
Kyle Rieger, CPO
Vice President & Partner / NinjaCross™ Systems
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The initial meeting I had with a new customer at AB Show has turned into an excellent business partnership – and the momentum continues. Thank you for running the best show in the business.
John Safarik
National Sales Manager / Junckers
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The reason I got Danley Sound Labs to start working with Athletic Business is from doing so many sports facilities, and seeing your magazine sitting on the desks of the facility managers. It's proof that Athletic Business readers are the people that we want to connect with. In fact, when I was at an arena a couple of weeks ago, I walked into the facility manager's office and sure enough, Athletic Business was sitting on his desk.
Skip Welch
National Sales Manager / Danley Sound Labs
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AB Show attendees were knowledgeable about the industry and I had some good intellectual conversations about both our fitness equipment and the industry. Over the course of the two days, I had a total of 55 scans, which was a pretty good turnout, with more than a third interested in us sending them information or a quote. My goal was to generate the most revenue I possibly could back from the show for my business, and I was able to personally get about 20 good leads. I’m sure we will be back again next year.
Jordan Sonier
Commercial Sales & Design Specialist / Brigadoon Fitness
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We've always had a great relationship with Athletic Business. You guys are a recognized leader in media. We want to broadcast our stories to a broader audience, and you help us do that. And more importantly, you share our values and have a reputation of being a good collaborator.
Ken Morton
NIRSA President and Director of Campus Recreation / Stephen F. Austin University
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The AB team has been a pleasure to work with, from start to finish! The day our email blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message about the latest best practices for pool safety sign systems – and how they can help reduce risk and protect people.
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The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through Athletic Business, both digitally and in print. Not only do we have definite spikes in high-quality leads coming in as a result of advertising with AB, but we’ve also been able to expand our dealer network.
In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action.
We rely on the team at Athletic Business to create our taglines and email subject lines – their expertise in crafting engaging content and generating interest among our prospects is incredibly helpful! They’ve consistently provided a high level of customer service.
In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action.
We rely on the team at Athletic Business to create our taglines and email subject lines – their expertise in crafting engaging content and generating interest among our prospects is incredibly helpful! They’ve consistently provided a high level of customer service.
Matt Riggs
Marketing Manager / Sporturf
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Athletic Business always has an insightful perspective into the industry – both where it is at and where it's headed. We have a high level of respect for the contributions the magazine has made to the industry and depend on it to stay up-to-date on the latest products, trends and designs.
I love that Athletic Business has an appreciation for good design and architecture in the athletics industry; it's refreshing and unique to AB.
I love that Athletic Business has an appreciation for good design and architecture in the athletics industry; it's refreshing and unique to AB.
James Braam
Director of HOK's Sports + Recreation + Entertainment practice / HOK
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
Ashley Haberman
Marketing Manager, Commercial Markets / Matrix Fitness
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