Check out what some of our advertisers and exhibitors have to say about Athletic Business and AB Show.  
​Have a success story of your own? We'd love to hear it!

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After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB.

Cihan Ozdemir

Vice President of Sales

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DynaDome Retractable Structures

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Since we started marketing with AB, we have seen tremendous growth overall but also growth in products that previously we had not sold a lot of. If you feel like AB reaches part of your core demographic, then AB is a great way to go. They are a recognized publication and they do things the right way. I would also recommend that you trust them to help you, as they are good at what they do, and I don’t feel like they have steered me wrong at any time.

Mark Hines​​​

Vice President Sales and Marketing

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Paddock Pool Equipment Co.

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For over 25 years, Mondo has been an advertising partner with Athletic Business. The team at Athletic Business has consistently provided excellent support, effectively promoting our product and brand through innovative solutions and programs.

Latasha Pittman​​

Brand and Marketing Director

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MONDO

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I read Athletic Business to know what is going on in the industry, what the trends are, the issues affecting other organizations, and how I can resolve those issues in my facility or prevent them from occurring in the first place. I also want to know what equipment is at the forefront of the industry and why I should be requesting that equipment in our future budget process.

Eric Gerber

Fitness Director

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Fayette County Family YMCA

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The initial meeting I had with a new customer at AB Show has turned into an excellent business partnership – and the momentum continues.  Thank you for running the best show in the business. ​

John Safarik

National Sales Manager

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Junckers

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The AB team has been a pleasure to work with, from start to finish! The day our email blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message about the latest best practices for pool safety sign systems – and how they can help reduce risk and protect people.

Erin Earley

Marketing & Communications

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Clarion Safety Systems

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Athletic Business always has an insightful perspective into the industry – both where it is at and where it's headed. We have a high level of respect for the contributions the magazine has made to the industry and depend on it to stay up-to-date on the latest products, trends and designs.

​I love that Athletic Business has an appreciation for good design and architecture in the athletics industry; it's refreshing and unique to AB.

James Braam

Director of HOK's Sports + Recreation + Entertainment practice

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HOK

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Summit Lockers’ has valued being an exhibitor at the Athletic Business Show. My first-time attending was in 2021 and I can directly attribute to close to $1,000,000 in business from relationships and opportunities from the Athletic Business Show.

Taylor Whalen

Vice President

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Summit Lockers

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Matrix has been a long-standing Premium Partner of Athletic Business. They have supported our brand as we experienced tremendous growth in markets such as collegiate recreation, athletics, community recreation and more.  We’ve featured more than 50 product launches in AB and plan to continue this momentum for years to come. AB played an integral role in helping us distribute important, research-backed information that will be relevant for years to come.

Brooke Rossi​

Assistant Marketing Manager

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Matrix Fitness

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AB Show attendees were knowledgeable about the industry and I had some good intellectual conversations about both our fitness equipment and the industry. Over the course of the two days, I had a total of 55 scans, which was a pretty good turnout, with more than a third interested in us sending them information or a quote. My goal was to generate the most revenue I possibly could back from the show for my business, and I was able to personally get about 20 good leads. I’m sure we will be back again next year.

Jordan Sonier

Commercial Sales & Design Specialist

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Brigadoon Fitness

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We've always had a great relationship with Athletic Business. You guys are a recognized leader in media. We want to broadcast our stories to a broader audience, and you help us do that. And more importantly, you share our values and have a reputation of being a good collaborator.

Ken Morton

NIRSA President and Director of Campus Recreation

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Stephen F. Austin University

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.

Ashley Haberman

Marketing Manager, Commercial Markets

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Matrix Fitness

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After 25 years and 1,500 projects in our industry, we asked the top aquatics, recreation and sports design firms in North America which shows we should launch our new patented NINJACROSS System... the Athletic Business Show was at the top of this list and exceeded every expectation we had.

The audience that AB has captured covers the forward-thinking trendsetters and leaders in athletics, fitness, recreation and competition facilities and has helped us to cut through the clutter. Their support and the exposure we’ve received has validated our product because our prospects look to Athletic Business as a credible source to discover what’s new and trending.

​Plus, the editorial and sales teams at AB have proved that they don’t just sell ad or booth space, there is a genuine interest in serving the industry, and we’ve developed a symbiotic relationship that we truly value.

Kyle Rieger, CPO

Vice President & Partner

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NinjaCross™ Systems

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view the companies who choose to work with Athletic business