Sponsored Content is an attractive option for advertisers looking to communicate their industry expertise in greater detail than a traditional print or digital advertisement. By telling your brand’s story in the form of an article, you will stand out from traditional advertising with these benefits.

​Sponsored Content solutions from Athletic Business Include:

Print Sponsored Content:

• The advertiser submits all copy and high-res (300 dpi) images or graphics
• ​The advertiser can select a one- or two-page layout for their content.
  • One-page = about 500 words
  • Two-page = about 1,000 words
  • Additional pages can be accommodated on a case-by-case basis.
• Athletic Business will design the piece to match our style and formatting and send to client for approval.
• Athletic Business works with the customer, but ultimately controls where in the magazine your content appears.
  
  

Digital Sponsored Content:

• There is no word limit, but we recommend 600-800 words.
• Content is posted on athleticbusiness.com and appears alongside regular editorial content. For online publication, please provide:
  • 643 x 438px image
  • Website link you'd like traffic driven to
  • Call-to-action text enticing readers to click on provided link
    
  • May also provide a phone number to be included at the conclusion of the sponsored piece
• For promotion in AB Today, please provide:
  • 600 x 300px image
  • Headline
  • 1-2 sentence teaser text
• The advertiser may provide additional photos, videos, social media posts and links to be embedded in their piece of sponsored content. This content may not include links to competing media brands’ websites or embedded media produced for or by a competing media brand.

Printed Sponsored Content Example:

Sponsored Content from September 2016 Issue of AB

Digital Sponsored Content Example:

Sponsored Content on AthleticBusiness.com

Sponsored Content Best Practices

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Questions?

DIANE EBNER

Media director
​west coast sales

P: (608) 729-4189
E: diane@athleticbusiness.com

Email Me

MICHAEL GAIO

Account executive
​east coast sales

P: (608) 729-4216
E: michael@athleticbusiness.com

Email Me

MARJ SCHULTZ

PRODUCTION MANAGER
Athletic business

P: (608) 729-4208
E: marj@athleticbusiness.com

Email Me