Sponsored Content is an attractive option for advertisers looking to communicate their industry expertise in greater detail than a traditional print or digital advertisement. By telling your brand’s story in the form of an article, you will stand out from traditional advertising with these benefits.

​Sponsored Content solutions from Athletic Business Include:

Print Sponsored Content:

• The advertiser submits all copy and high-res (300 dpi) images or graphics
• ​The advertiser can select a one- or two-page layout for their content.
  • One-page = about 500 words
  • Two-page = about 1,000 words
  • Additional pages can be accommodated on a case-by-case basis.
• Athletic Business will design the piece to match our style and formatting and send to client for approval.
• Athletic Business works with the customer, but ultimately controls where in the magazine your content appears.
  
  

Digital Sponsored Content:

• There is no word limit, but we recommend 600-800 words.
• Content is posted on athleticbusiness.com, is sent to our audience via our E-Newsletter AB Today, and redistributed via our social media platforms and appears alongside regular editorial content.
• For promotion in AB Today, on athleticbusiness.com & online publication, please provide:
  • Image: 3:2 aspect ratio (ex: 1280x853px)
  • Website link you'd like traffic driven to
  • Headline/Title: The clickable text that will display in the advertisement. This must be at least 20 characters long and no longer than 75.
  • Call-to-action teaser text: A short description for your link. At least 40 and no more than 255 characters in length.
  • Phone number (optional)
• You may provide additional photos, videos, social media posts and links to be embedded in your piece of sponsored content. This content may not include links to competing media brands’ websites or embedded media produced for or by a competing media brand.

Sponsored Content Best Practices

Printed Sponsored Content Example:

Sponsored Content from July/August 2022 Issue of AB

Digital Sponsored Content Callout on Website:

Sponsored Content Callout on AthleticBusiness.com

Digital Sponsored Content Example:

Sponsored Content on AthleticBusiness.com

Questions? Let Us Help.

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