Athletic Business
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your brand
​in print

Award-winning content. award-winning design.
your #1 connection to top prospects.

Athletic Business, the industry-leading publication, is sent to 35,000+ independently verified print subscribers. As part of our commitment to being transparent with our data, we’re excited to be an Alliance for Audited Media (AAM)-audited magazine, which means you can be confident you’re reaching the exact market you’re targeting

​Our goal is to provide ongoing value to our readers with articles and content that keep them up-to-date on the latest industry news and trends while at the same time connecting them to the products, services and solutions they need to run successful programs and facilities.
AB ​Circulation Breakdown >>
2021 ​circulation audit report >>
2022 Publisher's Statement >>
Athletic Business Reader Survey Icon
2018 ASBPE Top 10 Magazine of the Year (revenue of $3 million and under)
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2019 GDUSA Inhouse Design Awards Winner for Publication Design
WHAT DOES AUDITED CIRCULATION MEAN?
Athletic Business is proud to be an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant resources every year to maintaining data integrity and ensuring our publication is only being sent to qualified industry professionals.  In fact, our
35,000+ print subscribers are independently verified by a third party agency to ensure that:
  1. Our subscribers are current—not outdated records that are no longer relevant​
  2. They are decision-makers in the athletic, fitness and recreation industry
  3. ​They have personally requested to receive the magazine, are qualified recipients or are members of an association partnered with Athletic Business​
Learn more about the power of print >>

Print Opportunities:

  • ADS
  • SPONSORED CONTENT
  • NEW & IMPROVED
  • PRODUCT SPOTLIGHT
  • BUYERS GUIDE
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Here at Athletic Business we know one size does not fit all. That's why we provide advertisers with multiple ad size options that work with any budget or strategy. From a two page spread to a 1/6 page ad, we have the solutions you need to drive your brand message forward.
Learn More
​Check out some print examples below to see how other industry companies are utilizing Athletic Business to showcase their company and drive exposure to new heights:
Want to see your company featured in the pages of Athletic Business?

Position your company as an expert in the industry and leverage the power and trend of content marketing – all with Athletic Business.

Used in tandem with our print and digital products, or as a stand alone marketing play, Sponsored Content is a sure way to separate your brand from the competition, engage with prospects in an educational way and drive the value of your brand to new heights.

​Athletic Business Sponsored Content Includes:
  • Printed article in Athletic Business (issue of your choice)
  • Article promoted on homepage of AthleticBusiness.com 
  • Article included twice in AB Today, our daily E-Newsletter
  • Article promoted via Athletic Business social media (Facebook, Twitter & LinkedIn)

Sponsored Content allows your company to benefit from the values of content marketing with an engaged audience already looking to Athletic Business for the latest product, trends and ideas to help manage successful programs and facilities.

With copy and images provided by you, Sponsored Content gives your company the exposure you need to stay top-of-mind and grow your prospect list.
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Sponsored Content Example on AthleticBusiness.com from Facility Source.
Learn More
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Example of a "Sponsored Content" section from Matrix Fitness in the September 2016 issue of Athletic Business
Showcase your newest, cutting-edge or updated products in front of our audience of forward-thinking buyers. This section runs in every issue of Athletic Business and is built to keep the industry up-to-date on the latest product and service innovations.
Learn More
Athletic Business New and Improved
Example of the "New and Improved" section from the April 2016 issue of Athletic Business.
Maximize your marketing ROI and build brand awareness by promoting your products to key decision makers who look to Athletic Business for guidance on the best products the industry has to offer.

Athletic Business ​advertisers receive a free Product Spotlight in each advertised issue. Additional product spotlight coverage is available digitally via our Product Spotlight Newsletter.
Learn More
Athletic Business Product Spotlight
Example of the "Product Spotlight" section from the May 2016 issue of Athletic Business.
92% of AB's 35,000+ readers find new vendors, products and solutions with the Athletic Business Buyers Guide.* This print and digital industry directory is the destination and resource buyers look to when finding vendors to make purchasing decisions for their facility or upcoming project.
Learn More

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We had $8.7 million to spend in our facility. You know what I used for that?  ​The Athletic Business Buyers Guide. I use that book.

Darin L. Krueger

Executive Director
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Williston Parks & Recreation District, Willison, ND

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Athletic Business Buyers Guide

Check Out Our Special Cover and Insert Options

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Although I'm just weeks short of 40 years old, I have been receiving Athletic Business magazine for as long as I can remember. I have to say you're the ONLY publication that I continue to hold interest in over the years as my career has shifted since the time I first came upon you guys as a college athlete.  Since then, I've been a middle school/high school educator, turned high school coach, turned high school athletic director, and as of late, a special education teacher.

You're the only magazine that I still get in the mail, and you're the only publication that I read religiously.

Part of the reason that AB is so important to what I have done over the 17 years in education is because of your emphasis on safety and having articles that connect real people with real organizations that help people.

Thank you for being the force behind a fantastic publication that promotes an industry that works to improve mankind from physical, social emotional, mental and social-interaction standpoints.

Arthur Radke

Athletic Business ​reader
/
Chicago Public School

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ReAD MORE TESTIMONIALS

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: Buyers Guide 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2022
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com