Retargeting specs

We strongly advise providing files for all ad sizes below. Doing so will ensure that your ad can be placed on sites throughout the web. Providing only a portion of the sizes below will reduce the amount of impressions your retargeting campaign may receive.

FILE TYPES:

• Image formats: JPG, PNG, GIF*
• HTML formats: ZIP containing HTML, JavaScript, and JPG/PNG/GIF* files
• Optimal file size: JPG, PNG 750 KB | Max file size for GIF*: 3.5 MB
• 3rd-party creative not accepted

RESOLUTION:

• High
  
  

AD SIZES:

• 320x50 (mobile banner)
• 728x90 (leaderboard)
• 160x600 (wide skyscraper)
• 300x250 (medium rectangle)
• 300x600 (half-page skyscraper)
• 970x250 (billboard)

TAGS:

• HTML and JS are accepted for display campaigns; animations accepted via tags

LINKS:

• Image must be clickable and lead to article/post

*Animated banner advertisements should not last more than 30 seconds, or no more than 3 loops.

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