Top 3 Ways the AB + NIRSA Partnership Benefits Advertisers

4/26/2018

There was a lot of excitement around the Athletic Business and NIRSA partnership announced in early 2018. You may have seen the press release or noticed the signage at the NIRSA Conference, recognizing AB as the Preferred Media Partner of NIRSA. And while this is big news for the college recreation industry, you might be wondering how it benefits you as an advertising partner with Athletic Business.

Here are three ways the AB + NIRSA partnership will benefit our advertising partners:

All NIRSA members automatically receive Athletic Business magazine and email
As a benefit of membership in the association, all NIRSA members will automatically receive Athletic Business magazine and all AB email communications. This is a huge opportunity for advertisers looking to reach the college rec market – and Athletic Business is the ONLY media company that can guarantee it reaches all 4,500 NIRSA members.
NIRSA will share exclusive content and insight with AB
As NIRSA looks to grow its influence in college recreation and beyond, they will be authoring content exclusive to Athletic Business – both in print and online. This exclusive content will allow Athletic Business to deepen our relationship with our college rec readership. This deepened relationship will likely lead to these college rec decision-maker to spend more time with our print and digital products, creating a massive opportunity to reach these prospects as they make purchasing decisions for their facilities and programs.
A strong partnership between two respected organizations
Athletic Business and NIRSA are committed to work together and share insights to strengthen both brands and our industry as a whole. It has always been our mission to help the drive the industry forward by connecting our 40,000 print subscribers and 2 million+ annual web visitors to the products and services they need to elevate their facilities, enrich their programs and empower them as leaders within their companies/organizations. This strategic partnership with NIRSA helps us do just that, and we want to pass along the benefits to our advertisers – we’re all stronger together.

When it comes to reaching the college recreation market, Athletic Business is the clear – and only – choice. We encourage you to compare our audience to any media company or even targeted campaigns you may run on social media and Google. Plus, AB doesn’t stop at college rec, we also connect you to decision-makers in other valuable markets including high school and college athletics, public recreation and health clubs, making us the ultimate resource to connect to more of your prospects.

Are you ready to take advantage of the AB + NIRSA partnership? Contact: