Athletic Business
  • Up Next: July/August 2022
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2022
        • July/Aug 2022
        • Sept 2022
        • Oct 2022
        • Nov/Dec 2022
      • Upcoming Issues >
        • Buyers Guide 2022
        • April 2022
        • May 2022
        • June 2022
        • September 2022
        • October 2022
        • Nov/Dec 2022
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Microsites
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2022
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
      • Golf Classic
    • 2022 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com
ATHLETIC BUSINESS

MARKETING BLOG

Defining your voice on social media

9/2/2015

0 Comments

 
Athletic Business Voice on Social Media Blog
As I’ve come to learn, there is no shortage of big personalities in our industry. From the serious to the hilarious, our advertising partners (and our readers) run the gamut. And when it comes to social media, there’s nothing wrong with letting that personality shine through.

Before getting into marketing, I served as Athletic Business’s social media manager. I would travel to trade shows and people would ask me what tone or “voice” they should be using for their company’s social media accounts. For smaller companies, the answer is simple: your own!

If you’re funny in real life, it’s OK to be funny! If you pride yourself on being professional and straight-laced, take that approach. What is your company’s story? What kind of impression are you trying to make?

At Athletic Business, we try to keep our posts professional and informative. This one for example, is fairly straightforward.
Athletic Business Twitter Example
However, occasionally a certain story (like the tweet about Harvard below) allow us to be more playful.
Athletic Business Twitter Example
In a larger organization, your company may already have its own distinct voice. It’s important that employees managing social media understand the tone their company wants and are comfortable communicating in that tone.

Whatever route you go, make it authentic and keep it consistent. Your social media followers (think, customers or potential customers) will see right through you if you’re trying to be somebody you’re not. And a feed without a consistent voice or “personality” can leave followers confused.

Now, not everyone is a comedian. And a Twitter feed full of jokes won’t help you grow your business. But a witty remark or creative photo caption related to your industry can help put a human face on your brand. The same can be said about replying and engaging with your followers. Think of social media as a telephone, a two-way conversation, not a megaphone to blast your message to anyone within shouting distance.

This is social media after all. Along with your informative (i.e. not always promotional) posts targeted for your specific audience, a little personality and interaction can go a long way. So next time you’re over-thinking that Facebook post or sweating over your next 140 characters, allow me to be the voice of reason: The only voice you need to worry about is your own.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

View our privacy policy.
  • Up Next: July/August 2022
  • Media Kit
    • 2022 Media Kit
    • 2022 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2022
        • July/Aug 2022
        • Sept 2022
        • Oct 2022
        • Nov/Dec 2022
      • Upcoming Issues >
        • Buyers Guide 2022
        • April 2022
        • May 2022
        • June 2022
        • September 2022
        • October 2022
        • Nov/Dec 2022
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Microsites
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2022
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
      • Golf Classic
    • 2022 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com