athletic business 2015 stats (and why they matter)

The athletic, fitness and recreation industry as a whole seems to be getting stronger each year as we bounce back from the Great Recession. And that was no exception for us at AB in 2015. Thanks to our loyal audience and advertising partners, we enjoyed another strong year in all forms of media. In today’s blog we share a quick breakdown of some of our statistics from 2015 and more important, why they matter to you.

Website:

• Website Visits: 1,762,417
• Unique Website Visitors: 1,005,130
• Website Pageviews: 2,828,951

AB’s audience is growing and becoming more digitally savvy. For the second straight year we had more that one million unique visitors on athleticbusiness.com. More industry professionals are choosing to engage with us online in addition to print. This goes to show that an integrated marketing approach is the best way to reach the entire market.

E-News:

• Total E-Newsletters Sent: 9,362,904 (AB Record)
• Total E-News Opens: 2,971,409 (AB Record)
• Average E-News Open Rate: 32.4% (AB Record)

Our digital audience is growing, highly engaged and looks to our eNews as their daily source for industry news and information.

Social:

• New Facebook Likes: 468
• Tweets Sent: 2,265 (AB Record)
• Twitter Followers Gained: 968 (AB Record)
• LinkedIn Group Members: 1,520

AB is on every platform, connecting with our audience in every way they choose to engage. As more people choose to become active on social media, AB is there providing news and information while also offering opportunities for our advertisers to connect with our followers.

Print:

• Hours Spent on Magazine Redesign: 180+
• New Sections Added to the Magazine: 3
• Magazine Subscribers: 40,000 qualified industry professionals

We care about improving all aspects of our brand, from print to digital.
We wanted to share these numbers with you not to pat ourselves on the back, but to show that AB is continuing to find ways to connect with highly qualified industry professionals wherever they are choosing to engage. With our audience growing and getting more digitally savvy each year, it’s important that our advertising partners know we’re right there, connecting you with our audience on any platform, any time.