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ATHLETIC BUSINESS

MARKETING BLOG

3 THINGS TO EVALUATE BEFORE YOUR MEDIA BUY

3/7/2017

4 Comments

 
There are many marketing options out there, and it can be overwhelming to sift through the information and determine the best fit for your company. There are several key factors to consider that will help you compare apples to apples and identify the most appropriate and effective marketing vehicle for your company and the outcome you are looking to achieve.
1) Define Your Goal
Are you looking to generate brand awareness, drive traffic to your website, gain “likes” on Facebook, promote a new product, maximize your trade show investment—or all of the above? Who is your target market? Are you looking to target specific business types or geographic areas? Outlining short- and long-term initiatives will help set the scope for your marketing plan and allow you to evaluate options more effectively. ​
2) Evaluate The Target Data and List Integrity
​It’s important that your media partner is able to prove that your message is reaching the intended audience. To ensure you’re connecting with your best prospects, you must evaluate the integrity of the audience you are paying to reach. Some important questions to ask:
  • What is the exact breakout of your print circulation and when was the last time it was updated?
  • Do your magazine subscribers request to receive your publication or are they auto-subscribed?
  • How many visitors and/or page views does a website receive?
  • ​How many monthly impressions are your ads guaranteed?
  • How many qualified industry professionals are on an email list?
  • How are those lists cultivated and managed?
  • Have recipients opted in to receive the emails?
  • What open rate can you expect to receive?
Picture
Athletic business ​Print Audience
Athletic Business Digital Audience
3) Seek Proven Statistics
One of the wonderful things about digital advertising is that it is trackable. By asking the questions outlined above, you will have a good idea what to expect going into a campaign. If a media partner is unable to provide you with proven average statistics over a period of time, that should be a red flag. A reputable media partner will often partner with a third party to track the analytics of your campaign and should provide a stat report on a regular basis.
Want to learn more about how Athletic Business can help with your marketing needs? Contact:
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DIANE EBNER
WESTERN SALES
(608) 729-4189
EMAIL DIANE
Picture
CHARLI MUCHOW
EASTERN SALES
(608) 729-4216
EMAIL CHARLI
4 Comments
Jhon link
10/22/2020 06:43:02 am

Try our white-hat strategies and processes to make you top in the Search Engine!Extremely useful information.Thank you for sharing this article. Keep sharing

Reply
Zoe link
3/24/2022 10:15:49 am

Thanks for sharing this useful information! Hope that you will continue with the kind of stuff you are doing.

Reply
Mary Moore link
10/19/2022 07:34:17 am

One of the most important bits of information, in my opinion, is this. I enjoyed reading your essay, too. I liked how you explained.

Reply
Sam link
11/7/2022 09:12:42 am

That's good to know, and I thank you for giving this really helpful information.

Reply



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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


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  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
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    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
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