There are many marketing options out there, and it can be overwhelming to sift through the information and determine the best fit for your company. There are several key factors to consider that will help you compare apples to apples and identify the most appropriate and effective marketing vehicle for your company and the outcome you are looking to achieve.
2) Evaluate The Target Data and List Integrity
It’s important that your media partner is able to prove that your message is reaching the intended audience. To ensure you’re connecting with your best prospects, you must evaluate the integrity of the audience you are paying to reach. Some important questions to ask:
3) Seek Proven Statistics
One of the wonderful things about digital advertising is that it is trackable. By asking the questions outlined above, you will have a good idea what to expect going into a campaign. If a media partner is unable to provide you with proven average statistics over a period of time, that should be a red flag. A reputable media partner will often partner with a third party to track the analytics of your campaign and should provide a stat report on a regular basis.
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10/19/2022 07:34:17 am
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