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ATHLETIC BUSINESS

MARKETING BLOG

3 reasons to jump on the buyers guide bandwagon 

11/1/2019

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Athletic Business Buyers Guide Blog

​Our highly anticipated Athletic Business Buyers Guide is the most comprehensive directory in the athletics, fitness and recreation industry.

Providing the most accurate, up-to-date company listings and product/service updates is important to us, and our 40,000 audited print subscribers and 1 million+ online visitors. It’s the main reason why the AB Buyers Guide is the industry-leading resource that keeps our readers coming back.

Here are the top 3 reasons why companies advertise in the AB Buyers Guide year after year and why you might consider jumping on the bandwagon:

 1) Your prospects actually use it
Don’t just take our word for it – according to our most recent audit statement, 87% of our circulation directly requested to receive Athletic Business. The best part? Our print subscribers are verified athletics, fitness and recreation decision-makers, meaning these decision-makers are ready to find your products and services for their programs and facilities.

 2) Year-long, high-quality visibility in print and online
Get ready for the crucial leads you’ve been looking for with our 40,000 print subscribers and 1 million+ annual website visitors – all getting the chance to see your product or service! You’ll also receive bonus distribution at major industry trade shows including NIRSA, IHRSA, NACDA, NRPA, AB Show, NFHS and AOAP. So, it’s safe to say your brand and product/service offerings won’t go unnoticed.

 3) You’ll stand out amongst competitors
Your prospects are here, help them find you faster and easier. As subscribers search the AB Buyers Guide, both online and in print, advertisers are more likely to be found for heightened brand awareness with boldface listings in print and priority search results online. Talk about getting ahead of the competition and setting yourself apart. Take advantage of a reduced rate when you upgrade to an expanded online profile to gain even more exposure.
 Hopefully these three advantages speak loudly to what we provide our advertisers at Athletic Business.

Interested in helping your brand reach quality buyers with the 2020 Athletic Business Buyers Guide? Jump on the bandwagon before it's too late! Let's chat and come up with a strategic marketing plan today. 

Ad close: January 28, 2020
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DIANE EBNER
MEDIA DIRECTOR
​WEST SAles
(608) 729-4189
EMAIL DIANE
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CHARLI MUCHOW
Account Executive
East Sales
(608) 729-4216
EMAIL CHARLI
Related Links:
View our 2020 Media Kit
View our 2020 Editorial Calendar ​
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


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  • Up Next: Buyers Guide 2021
  • Media Kit
    • 2021 Media Kit
    • 2021 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
      • Gross Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2021
        • April 2021
        • May 2021
        • June 2021
        • July/Aug 2021
        • Sept 2021
        • Oct 2021
        • Nov/Dec 2021
      • Upcoming Issues >
        • April 2021
        • May 2021
        • June 2021
        • July/August 2021
        • September 2021
        • October 2021
        • November/December 2021
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Microsites
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2021
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
      • Military Reception
      • Golf Classic
    • 2021 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com