3 reasons to jump on the buyers guide bandwagon

Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.

Providing the most accurate and up-to-date company listings and product/service updates is important to us and our more than 40,000 print subscribers and 2 million+ online visitors. It’s the main reason why the AB Buyers Guide is the industry-leading resource that our readers keep coming back to.

Below are the top 3 reasons why companies advertise in the AB Buyers Guide year after year and why you should consider jumping on the bandwagon:

1) Your prospects actually use it (but don’t just take our word for it)
According to a 2016 independent survey, 92% of AB’s print readers use the AB Buyers Guide to find new vendors, products and solutions for their facilities and programs.* Take for example, Darin Kruger, executive director of the Williston, ND Parks and Rec District. “We had $8.7 million to spend in our facility,” he told us. “You know what I used for that? The AB Buyers Guide. I used that book.”  

2) Year-long, high-quality visibility – in print and online 24/7
The AB Buyers Guide allows your company branding and messaging to be showcased to our 40,000 print subscribers and over 2 million annual digital visitors, with bonus distribution at major industry trade shows including the Athletic Business Show, IHRSA, NIRSA, NACDA, NRPA, NFHS and AOAP.

The best part? Our print subscribers are qualified prospects with the authority to make purchasing decisions at their company or organization.  Plus, 7 out of 10 of them say they reference the AB Buyers Guide multiple times per year.* Talk about making your marketing dollars go farther! 

3) You’ll stand out amongst competitors
Your prospects are here, help them find you faster and easier. As prospects search the AB Buyers Guide, both online and in print, advertisers are more likely to be found due to enhanced listings and overall heightened brand awareness.

In print, your company listing is bolded, while non-advertisers are not. Online, you’ll have search result priority ensuring better exposure while your competitors fall to the bottom. Plus, you’ll want to make sure to take advantage of a reduced rate when you upgrade to an expanded online profile to gain even more exposure.

Interested in helping your brand reach quality buyers with the 2018 Athletic Business Buyers Guide?
Let’s chat and come up with a strategic marketing plan today.

*2016 Independent Study by Readex Research
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Related Links:
View our 2018 Media Kit
View our 2018 Editorial Calendar ​