Athletic Business
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March 2021:
Annual Buyers Guide

Ad Close: 1/29 | Ads Due: 2/5

92% of Readers Use our Buyers Guide to Find New PRoducts & Services.

The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 38,000 audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!
​
According to our 2019 purchasing survey, 87% of AB readers said their budget either increased or is remained steady, meaning the Buyers Guide is a great place to reach third-party audited decision-makers.

Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2021.
Secure Your Buyers Guide Ad Space By January 29:
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DIANE EBNER
​Media Director
West Sales

diane@athleticbusiness.com
(608) 729-4189
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CHARLI MUCHOW
Account Executive
​East Sales

charli@athleticbusiness.com
(608) 729-4216

Need to update your Buyers Guide listing? You can do so by clicking here, then selecting "Edit" for each entry you would like to update. Please reach out to jodi@athleticbusiness.com with any questions you may have.
"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyers Guide. I use that book."
Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND
3 Reasons to Advertise in the Buyers Guide >>

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.
Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.

Print Buyers Guide advertisers receive a discount on their Digital Microsite.
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2020 Printed Buyers Guide
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Digital Microsite Example
2021 Buyers Guide Categories Include:
  • Facility Components
  • Sports Equipment/Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Facility Architects & Specialists
  • Manufacturers & Suppliers Directory
learn about â€‹microsites

mulTI-media buyers guide packages

YEAR-ROUND VISIBILITY PACKAGES:
Option 1:
Full-Page ad + 12-month online Microsite: $5,325

Option 2:
Half-Page ad + 12-month online Microsite: $4,220

Get year-round visibility in print and online with a Visibility Package option
HIGH-IMPACT PACKAGE:
Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: $7,650​
(Four consecutive pages or two separate spreads)
  • Use the ad space to promote more products or as Sponsored Content

Bonus: add a 12-month online Microsite for only $1,500 (total of $9,150)


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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
/
Matrix Fitness

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View More Testimonials
See who does business with us

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Tell us a bit about yourself, or contact us directly, and we will be in touch.
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


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  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com