Athletic Business
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March 2021:
Annual Buyers Guide

Ad Close: 1/29 | Ads Due: 2/5

92% of Readers Use our Buyers Guide to Find New PRoducts & Services.

The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 38,000 audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!
​
According to our 2019 purchasing survey, 87% of AB readers said their budget either increased or is remained steady, meaning the Buyers Guide is a great place to reach third-party audited decision-makers.

Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2021.
Secure Your Buyers Guide Ad Space By January 29:
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DIANE EBNER
​Media Director
West Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
​East Sales

charli@athleticbusiness.com
(608) 729-4216

Need to update your Buyers Guide listing? You can do so by clicking here, then selecting "Edit" for each entry you would like to update. Please reach out to [email protected] with any questions you may have.
"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyers Guide. I use that book."
Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND
3 Reasons to Advertise in the Buyers Guide >>

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.
Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.

Print Buyers Guide advertisers receive a discount on their Digital Microsite.
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2020 Printed Buyers Guide
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Digital Microsite Example
2021 Buyers Guide Categories Include:
  • Facility Components
  • Sports Equipment/Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Facility Architects & Specialists
  • Manufacturers & Suppliers Directory
learn about â€‹microsites

mulTI-media buyers guide packages

YEAR-ROUND VISIBILITY PACKAGES:
Option 1:
Full-Page ad + 12-month online Microsite: $5,325

Option 2:
Half-Page ad + 12-month online Microsite: $4,220

Get year-round visibility in print and online with a Visibility Package option
HIGH-IMPACT PACKAGE:
Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: $7,650​
(Four consecutive pages or two separate spreads)
  • Use the ad space to promote more products or as Sponsored Content

Bonus: add a 12-month online Microsite for only $1,500 (total of $9,150)


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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
/
Matrix Fitness

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View More Testimonials
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com