92% of Readers Use our Buyers Guide to Find New PRoducts & Services.

The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 40,000 audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!

With 87% of AB readers saying their budget either increased or is remaining steady, the Buyers Guide is a great place to reach third-party audited decision-makers.*

​2020 Bonus Distribution: NIRSA, IHRSA, NACDA, NRPA, AB Show, NFHS and AOAP.​

​*According to the 2019 AB Buyers Guide survey

Secure Your March Ad Space Today – Ad Close: 1/28

DIANE EBNER
​Media Director
West Sales
[email protected]
(608) 729-4189

CHARLI MUCHOW
Account Executive
​East Sales
charli@athleticbusiness.com
(608) 729-4216

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Need to update your Buyers Guide listing? You can do so by clicking here, then selecting "Edit" for each entry you would like to update. Please reach out to [email protected] with any questions you may have.

"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyers Guide. I use that book."

Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND

3 Reasons to Advertise in the Buyers Guide >>

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.

Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.

Print Buyers Guide advertisers receive a discount on their Digital Microsite.

2019 Print Buyers Guide

Digital Microsite Example

2020 Buyers Guide Categories Include:

• Facility Components
• Sports Equipment/Components
• Sports Surfaces
• Fitness Equipment
• Aquatic Facility Components
• Program Management Tools
• Facility Architects & Specialists
• Manufacturers & Suppliers Directory

learn about our
​microsite solutions

mulTI-media buyers guide packages

YEAR-ROUND VISIBILITY PACKAGES:

• Option 1: Full-Page ad + 12-month online Microsite: $5,325
  
• Option 2: Half-Page ad + 12-month online Microsite: $4,220

Get year-round visibility in print and online with a Visibility Package option

HIGH-IMPACT PACKAGE:

• Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: $7,650
  • Option 1: Four consecutive pages
  • Option 2: Two separate spreads

Use the space to promote more products or as Sponsored Content

• Bonus: add a 12-month online Microsite for only $1,500 (total of $9,150)

 

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.

Ashley Haberman

Marketing Manager, Commercial Markets

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Matrix Fitness

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