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April 2021:
AQUATICs ISSUE

Ad Close: 3/1 | Ads Due: 3/8
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful.

​With special editorial coverage on aquatics: safety, functional fitness, sports event streaming, industry survey on college rec and more, AB is the trusted marketing partner to reach athletic, fitness and recreation decision-makers. Plus, don't miss out on our free-of-charge Aquatics Product Spotlight!

Secure Your April 2021 Ad Space Today – Ad Close: 3/1
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DIANE EBNER
Media Director
West Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
East Sales

charli@athleticbusiness.com
(608) 729-4216

coming this APRIL:

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       Aquatic Safety
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Functional Fitness
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Equipping the Modern Ballfield
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Sports Event Streaming
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Product Spotlight:
Aquatics
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Industry Survey: College Rec

Plus, learn more about our Digital Focus on College Rec (exclusive sponsorship available)!

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
Athletic Business Total Audience Breakdown
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MAGAZINE solutions
ONLINE solutions
in-person solutions

2021 Media kit Now Available:

Check out our 2021 Media Kit and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
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view 2021 ​media kit
view 2021 ​Editorial Calendar

Upcoming issues of ab:

GYMNASIUMS
Ad Close: 3/31  |  Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces  
Gym Flooring Options  |  Aquatics: Deck Equipment & Surfaces
Outdoor Fitness | Insurance & Liability | Reservation Software

May Digital Focus: Gymnasiums 

ANNUAL ARCHITECTURAL SHOWCASE
Ad Close: 4/29  |  Ads Due: 5/5
Product Spotlight: Building Systems / Shade Structures 
Fabric Structures | Green Building
​Bonus Distribution: All Major In-Person Shows in 2021
June Digital Focus: Lighting

LOCKER ROOMS
Ad Close: 6/1  |  Ads Due: 6/7

Product Spotlight: Locker Rooms & Laundry
Choosing Lockers by Sport | Branding & Graphics
Climbing Walls | Aquatics: Competition Pools | Track Surfaces

July Digital Focus: Outdoor Fitness
August Digital Focus: Locker Rooms


STADIUMS
Ad Close: 8/2  |  Ads Due: 8/6

Product Spotlight: Stadiums & Outdoor Surfaces
Synthetic Turf Systems | Aquatics Facility Renovation | Park Amenities
Collaborative Facility Design | Industry Survey: Fitness
​Bonus Distribution: NRPA and IHRSA
September Digital Focus: Stadiums & Outdoor Surfaces

FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/30  |  Ads Due: 9/3

Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Flooring | Aquatic Chemistry | Laundry
Facility Disinfection | AB Show Preview

October Digital Focus: Strength Training

AB SHOW
Ad Close: 9/27  |  Ads Due: 10/1

Product Spotlight: AB Show Exhibitors
Military Fitness | Sports Tournaments| Spectator Experience
Ice Rink Facilities | Industry Survey: College Athletics
​Bonus Distribution: AB Show and NADC
November Digital Focus: Military Fitness
December Digital Focus: Building Systems / Shade Structures

BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com