Athletic Business
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2018
Buyers Guide

Your In Print & Online Industry Directory
Ad Close: 1/30  |  Ads Due: 2/6

​92% of readers use our buyers guide to find new products & solutions.

Did you know capital improvement spending increased 56% in 2017 and our readers identify Athletic Business as the #1 way to find new products, services and solutions?*

The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 40,000 print subscribers and thousands of digital subscribers – it's the 24/7 industry-specific search engine where buyers are looking for you!
​
2018 Bonus Distribution: 
NIRSA, IHRSA, NACDA, NRPA, AB Show, NFHS and AOAP.​
*According to the 2017 AB Architectural Showcase submissions and an independent, 3rd party reader survey.
Secure Your Buyers Guide Ad Space Today – Ad Close: 1/30​
SPECIAL OFFER​: All print Buyers Guide advertisers will receive discounted Microsite pricing for 2018!
Let's Get Started!
"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyers Guide. I use that book."
Darin L. Krueger, Executive Director
​Williston Parks & Recreation District, Williston, ND
3 Reasons to Jump on the Buyers Guide Bandwagon

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.
Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.
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2017 printed buyers guide
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Digital microsite example
2018 Buyers Guide Categories Include:
  • Facility Components
  • Sports Equipment/Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Facility Architects & Specialists
  • Facility Specification Guide
  • Manufacturers & Suppliers Directory
learn about our
​microsite solutions

we are more than a magazine...
​We are your gateway to the industry.

If your product or service belong in an athletic, fitness or recreation facility, you belong in Athletic Business.

When it comes to high-impact marketing, we have the audience and solutions you need to grow brand awareness and improve your bottom line to reach the entire market.

Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide – no other media brand delivers the entire market like AB.

In fact, our readers have identified Athletic Business as the #1 way they find new products and solutions for their facilities and programs.
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*As of September 2017.
Print Solutions
Digital Solutions
in Person Solutions

2018 Media Kit – Access now!

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Explore our 2018 Media Kit and begin exploring the ways Athletic Business can help connect your brand to the decision-makers who drive your business forward.
view 2018 ​media kit
view 2018 ​Edit Calendar

ON THE HORIZON in 2018...

​April - Ad Close: 3/1
Product Spotlight: Gymnasium Products and Indoor Surfaces  |  Purchasing Guide: Gym Flooring
Gymnasium Products and Indoor Surfaces  |  Gym Flooring  |  Baseball Field Components & Maintenance
Aquatics: Pool Air Quality  |  Audio/Visual: Stadiums & Arenas  |  Fitness Technology
Digital Emphasis:  Field Maintenance

May - Ad Close: 3/30
Product Spotlight: Aquatic Components  |  Purchasing Guide: Wet Area Flooring
High School Weight Rooms  |  Facility Cleaning & Sanitizing  |  Field Lighting  |  Bleachers & Seating
Digital Emphasis:  Sports Surfaces

June - Ad Close: 5/1
Annual Architectural Showcase
Product Spotlight: Building Systems/Shade Structures  |  Purchasing Guide: Fabric Structures
Choosing an Architect  |  Virtual Reality in Facility Design
Digital Emphasis:  College Athletics

July/Aug - Ad Close: 6/1
Product Spotlight: Locker Rooms & Laundry  |  Purchasing Guide: Lockers
Aquatics: Outdoor Pool Design  |  Facility Branding & Graphics  |  Synthetic Turf  |  Outdoor Fitness
Safety and Security: Stadium & Arena Access Control
Digital Emphasis July: Venue Security  |  Digital Emphasis August: CrossFit Games
2018 Athletic Business Editorial calendar

From our customers...

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I've always identified Athletic Business as the #1 publication in the industry – while other publications have failed, Athletic Business has continued to remain strong and thrive.  Because of that, we have relied on them to keep us in front of our clients and prospective clients, both in print and online.

I have consistently felt a return of the loyalty we have to Athletic Business. This kind of mutual respect is very important to me, and I look for it in all of my business relationships.
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Jim Peterson

President
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SNA Sports Group

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View More Testimonials
See who does business with us

Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com