Athletic Business
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VIP HOSTED BUYER PROGRAM
Gain Access to the Most Qualified Leads in the Athletics, Fitness and Recreation Industry
Representing up to a whopping $650 million in buying power in 2019, our VIP Hosted Buyer Program brings in some of the biggest building and renovation projects in the athletics, fitness and recreation industry, with a minimum budget of $5 million, many of whom greatly surpass that. 

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Our VIP Hosted Buyers have the exclusive opportunity for personal, one-on-one meetings with 10 exhibiting companies of their choice, all set up and managed by AB Show. Plus, they'll be making purchase decisions as they explore the show floor to find the products and services they'll need to manage and equip their facilities and programs.
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One of our past VIP Hosted Buyers said about the program:
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"This was exactly what I needed at this point in my career and project. Having 15-20 minutes of undivided attention from professional architects was invaluable – I got new information from each discussion that led to new questions for each following meeting."
Read more attendee testimonials >>
AB Show is the only comprehensive trade show for athletic, fitness, recreation and military professionals who are serious about the success of their programs, facilities and career.

​Our 2,300+ attendees represent 1,100+ capital improvement projects within aquatic facilities, stadiums/athletic fields, gyms/field houses and fitness/training facilities around the world. That means our attendees are ready to make big purchases for their new and renovated facilities! 

AB Show 2020 gives your top prospects and customers the chance to test out your products and have face-to-face conversations with your sales teams – an opportunity you can't afford to pass up!
RESERVE YOUR AB SHOW 2020 BOOTH NOW!
Access 2020 exhibitor contract
View 2020 Expo Hall Floor Plan
Booth Pricing:  $2,750 per 10' x 10'  |  $200 corner fee
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
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Matrix Fitness

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Read more customer testimonials >>

Ready to get started?

We are just as excited as you to get you set up for AB Show 2020. Tell us a bit about yourself below, or contact our Exhibits Director, Steve Statsick, to get started.
Let's Get Started
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Conference:  Nov. 3-6, 2020 | Expo: Nov. 4-5, 2020

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com