Athletic Business
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VIP HOSTED BUYER PROGRAM
Gain Access to the Most Qualified Leads in the Athletics, Fitness and Recreation Industry
Representing up to a whopping $500 million in buying power in 2018, our VIP Hosted Buyer Program brings in some of the biggest building and renovation projects in the athletic, fitness and recreation industry.

Each year, decision-makers from around the world with building or renovation projects apply to be a coveted VIP Hosted Buyer to receive an all-expenses paid trip to AB Show. These decision-makers represent some of the largest capital improvement projects in the industry, with a minimum budget of $5 million, many of whom greatly surpass that. 
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Our VIP Hosted Buyers have the exclusive opportunity for personal, one-on-one meetings with 10 exhibiting companies of their choice, all set up and managed by AB Show. Plus, they'll be making purchase decisions as they explore the show floor to find the products and services they'll need to manage and equip their facilities and programs.

AB SHOW 2018 VIP HOSTED BUYERS:

Family Life Center
Tyler, Texas

Staying In The Heart

Burlington, Vermont

Atlanta Sports City

Lithonia, Georgia

Wellness Center Expansion
Brookings, South Dakota

Athletics Performance Center
Lewiston, Maine

Northbrook Activity Center
Northbrook, Illinois

​University of Windsor Facility
​Improvement

Windsor, Ontario
City of Champions Sportsplex
Pensacola, Florida

Bluegrass Sportsplex
Elizabethtown, Kentucky

Arizona Sports Complex Expansion
Glendale, Arizona

UNC Recreation Center
Charlotte, North Carolina

STAR Association
La Crosse, Wisconsin

Darien Sports Center

Willowbrook, Illinois

Fayetteville Public School Facility Improvement
Fayetteville, Arkansas
One of our past VIP Hosted Buyers said about the program, "This was exactly what I needed at this point in my career and project. Having 15-20 minutes of undivided attention from professional architects was invaluable – I got new information from each discussion that led to new questions for each following meeting."
Read more attendee testimonials >>
AB Show is the only comprehensive trade show for athletic, fitness, recreation and military professionals who are serious about the success of their programs, facilities and career.

​Our 2,300+ attendees represent 1,100+ capital improvement projects within aquatic facilities, stadiums/athletic fields, gyms/field houses and fitness/training facilities around the world. That means our attendees are ready to make big purchases for their new and renovated facilities! 

AB Show 2019 gives your top prospects and customers the chance to test out your products and have face-to-face conversations with your sales teams – an opportunity you can't afford to pass up!
RESERVE YOUR AB SHOW 2019 BOOTH NOW!
Access 2019 exhibitor contract
Check out THE 2019 floor plan
​Exhibit Pricing:  $2,750 per 10' x 10'  |  $200 corner fee
Already have your booth reserved? Check out the exhibitor schedule for booth set-up and tear-down times here .
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
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Matrix Fitness

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Read more customer testimonials

Ready to get started?

We are just as excited as you to get you set up for AB Show 2018. Tell us a bit about yourself below, or contact our Exhibits Director, Steve Statsick, to get started.
Let's Get Started
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Conference:  Nov. 13-16, 2019 | Expo: Nov. 14-15, 2019

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: July/August 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com