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Product Spotlight

Your product featured to 40,000 industry decision makers.

Maximize your marketing ROI and build brand awareness by promoting your products to key decision-makers who look to Athletic Business for guidance on the best products the industry has to offer.

Advertisers in Athletic Business receive a free product spotlight in the appropriate issues.  Check out some of the examples below to see this section of our magazine in action.

​2021 Product Spotlight Schedule:
  • Jan/Feb: Cardio & Fitness
  • April: Aquatics
  • May:  Gymnasium & Indoor Surfaces
  • June: Building Systems/Shade Structures
  • July/Aug:  Locker Rooms & Laundry
  • Sept:  Stadiums & Outdoor Surfaces
  • Oct:  Weight Rooms & Strength Equipment
  • Nov/Dec:  AB Show Exhibitors

Additional product spotlight coverage is available digitally via our Product Spotlight Newsletter.
product spotlight specs
​Check out a few examples to see how other industry-leading companies have leveraged this complimentary section of Athletic Business, and stand out as issue advertisers:

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
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CONTACT

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​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2026
        • Jan/Feb 2026-HFA
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com