Athletic Business
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The AB Show Issue: Nov/Dec 2018
Ad Close: 10/1  |  Ads Due: 10/8
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Connecting you to decision-makers who drive business forward.

The November/December issue of Athletic Business is where we bring together the best of our magazine and pair it with our annual event, AB Show. 

This special issue will highlight everything the athletic, fitness and recreation industry can expect to see at AB Show while also calling attention to exhibiting companies, new products and the latest trends we expect to see at the event.

In addition, special editorial coverage will highlight exclusive content focused on military fitness, practice facilities, football stadiums and emerging industry leaders.
Athletic Business reaches 40,000 qualified athletic, fitness and recreation professionals with each issue, 1 million+ online visitors annually and thousands of industry buyers at AB Show. Plus, exclusively for the Nov/Dec issue, additional print circulation will expend to all AB Show and NFHS attendees.

Be sure your brand is included in this industry must-have issue and secure your ad space today – ad close is 10/1!
Let's Get Started!

Also This Nov/dec in Athletic Business:

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Product Spotlight: 
AB Show Exhibitors
Military
​Fitness
Practice
​Facilities
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Football
​Stadiums
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Emerging
​Industry Leaders

In every issue:

NEW! Purchasing Guide
An in-depth look into specific product categories to help facility operators with buying decisions.

Product Spotlight
Highlighting products aligned with each issue's designated topic.

New & Improved
Details on the latest products hitting the market.

Forward Progress
The scoop on new athletic, fitness and recreation facility projects.
Design Details
Celebrating the architectural touches that elevate the very best facilities.

The Owners Club
Our health club column authored by successful club owners.

Legal Action
Our legal experts break down pertinent cases affecting today's facility leaders.

Safety & Security
Providing guidance to advance best practices in safety and security, in partnership with the National Center for Spectator Sports Safety & Security.

"The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through AB. Not only did we have definite spikes in high-quality leads coming in as a result of advertising, we've also been able to expand our dealer network."
Matt Riggs  |  Marketing Manager  |  Sporturf
Read more customer testimonials
Valued athletic business customers

We're constantly raising the Bar to deliver you proven results.

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Top 10 Magazine of the Year, which recognizes the best in editorial, design and online achievement.
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Preferred media partner of NIRSA, ensuring your message gets in front of the entire association.
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By being independently audited, we're proud to be transparent with our data (audit released Q4 2018).
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"Athletic Business always has an insightful perspective into the industry – both where it is at and where it's headed. We have a high level of respect for the contributions the magazine has made to the industry and depend on it to stay up-to-date on the latest products, trends and designs. ​I love that AB has an appreciation for good design and architecture in the athletics industry; it's refreshing."

James Braam  |  HOK
Read more customer testimonials
Valued athletic business customers

your product featured, for free.

Exclusive opportunity for Nov/Dec print advertisers of Athletic Business.
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Maximize your marketing ROI and build brand awareness by promoting your products and services to our engaged print and digital audience who look to Athletic Business for guidance on the best products the industry has to offer.

Nov/Dec advertisers receive the following at no charge:
  • Editorial coverage for the product of your choice.
  • Call-out highlighting your ad in the Nov/Dec issue​

Exclusive digital upgrade for advertisers in this issue: $500
  • Product Spotlight email sent to our robust digital database
  • Inclusion in Athletic Business Today
  • Posted on athleticbusiness.com
  • Social media post
Product Spotlight Deadline: September 12
​Ad Space Deadline: October 1
View The Product Spotlight Specs
"Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!"

​
Ashley Haberman  |  Marketing Manager  |  Matrix Fitness
Read more customer testimonials
Valued athletic business customers

​We are your gateway to the industry
​In Print, Online and In-Person.

​If your product or service belongs in an athletic, fitness or recreation facility, you belong in Athletic Business. 

​
When it comes to high-impact marketing, we have the audience and print, digital and in-person marketing solutions you need to grow brand awareness, reach the entire market and improve your bottom line. Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide – no other media brand delivers the entire market like us.
Print Solutions
Digital Solutions
In-Person Solutions
Athletic Business Total Audience Breakdown
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As of Q2 2018. Print breakdown only. Digital breakdown can be found at athleticbusiness.info/digitalaudience.

Marketing Blog:  
​Why Audience Engagement Is Key To Your Marketing Strategy

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Expo:  Nov. 8-9, 2018  |  Conference:  Nov. 7-10, 2018  |  New Orleans, Louisiana
AB Show 2018 is the largest trade show in the southeast for athletic, fitness, recreation and military decision-makers and is the ULTIMATE destination for those serious about the success of their programs, facilities and career.

​Our attendee base of thousands represent 1,100+ capital improvement projects within Aquatic Facilities, Stadiums/Athletic Fields, Gyms/Field Houses and Fitness/Training Facilities from around the world – which means our attendees are ready to buy! 
Secure your 2018 exhibit space NOW!
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Data as of 12/4/17
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Data as of 8/30/17
learn more about ab show 2018
view 2018 floor plan

Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: July/August 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com