Athletic Business
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​Ad Close: 3/31 | Ads Due: 4/6
If Your Product Belongs in an Athletics, Fitness or Rec Center...
You Belong in Athletic Business.
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful.

​With special editorial coverage on gymnasium flooring, sports field maintenance & safety, unique pool design, ice rink facilities, industry survey on college athletics and more, AB is the trusted marketing partner to reach athletic, fitness and recreation decision-makers. Plus, don't miss out on our Gymnasium & Indoor Surfaces Product Spotlight!

Secure Your May Ad Space Today – Ad Close: 3/31
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DIANE EBNER
Media Director 
West Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
East Sales

[email protected]
(608) 729-4216

coming this MAY:

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                                     Unique Pool Design
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Gymnasium Flooring
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Ice Rink Facilities
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Sports Field Maintenance & Safety
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Product Spotlight:
Gymnasium Products & Indoor Surfaces
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Industry Survey: College Athletics

Plus, learn more about our Digital Focus on Gymnasiums (exclusive sponsorship available)!

our comprehensive
approach to the entire market:

Here at Athletic Business, we deliver trusted content to the entire market of athletics, fitness and recreation professionals – meaning we reach a more robust and diverse audience of prospects. We are you one-stop-shop when it comes to building brand awareness among high-quality industry professionals. With an extensive network of 40,000 audited magazine subscribers and a meticulously maintained email database, we can ensure measurable results. Let us connect you to key industry decision-makers through our print, digital and in-person marketing platforms.   ​
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Athletic Business Total Audience Breakdown
Athletic Business Cover Art 2016
Print solutions
Digital solutions
in-person solutions

We're constantly raising the Bar to deliver you proven results:

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Being an American Inhouse Design Award Winner means your ad is placed in a high-quality layout.
learn more
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Preferred media partner of NIRSA, ensuring your message gets in front of the entire association.
learn more
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By being independently audited, we're proud to be transparent with our data (audit released Q4 2019).
learn more

SEE What WE HAVE COMING UP In 2020:

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Check out our 2020 Media Kit and explore the ways Athletic Business can connect your brand to key decision-makers in the athletics, fitness and recreation industries who can help drive your business forward.
2020 ​media kit
2020 ​Edit Calendar

UPCOMing issues of ab:

ANNUAL ARCHITECTURAL SHOWCASE
June Issue Ad Close: 4/29  |  Ads Due: 5/6

Product Spotlight: Building Systems/Shade Structures  
Spectator Spaces for Sensory Populations  |  Natural Lighting Solutions
Bonus Distribution: All Major Shows
Digital Focus: Safety and Security

THE BRANDING ISSUE
July/August Issue Ad Close: 6/1  |  Ads Due: 6/5

Product Spotlight: Locker Room & Laundry  
Locker Room Amenities | 2020 Olympic Suppliers | Outdoor Lighting
Branding & Graphics | 
Modular Pool Systems
July Digital Focus: Locker Rooms | Aug Digital Focus: Olympics

THE BACK-TO-SCHOOL ISSUE
September Issue Ad Close: 7/29  |  Ads Due: 8/5
Product Spotlight: Stadiums, Sports Fields & Tracks
Scoreboards & Video Boards | Competition Pools | Basketball & Volleyball Equipment | Fitness Programming
Bonus Distribution: NRPA
Digital Focus: Stadium & Outdoor Surfaces

FACILITIES OF MERIT ISSUE
October Issue Ad Close: 8/31  |  Ads Due:  9/4

Product Spotlight: Weight Rooms & Strength Equipment  
Aquatics: Recreation Equipment | Facility Cleaning & Maintenance
Industry Survey: Parks & Recreation | AB Show Preview
Bonus Distribution: NRPA

Digital Focus: Strength Training

AB SHOW ISSUE
November/December Issue Ad Close: 9/28  |  Ads Due: 10/2

Product Spotlight: AB Show Exhibitors
Military Fitness | Aquatics: Facility Renovation | Spectator Seating
Esports: Facilities & Equipments | Survey: High School 

Bonus Distribution: AB Show & NFHS
Nov Digital Focus: Rehab & Recovery | Dec Digital Focus: Adventure Fitness

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com