Athletic Business
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May Issue
​Ad Close: 3/30  |  Ads Due: 4/5
Trusted Resource. Proven Engagement.
Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 40,000 athletic, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow.
​
Check out what we have in store for our May issue and let's chat about how we can help you with your marketing needs.
Secure Your May
​Ad Space Today!

Ad Close: 3/30  |  Ad Due: 4/5
Let's Get ​Started!

this may In athletic business:

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Product Spotlight: Aquatic Components
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Purchasing Guide: Wet Area Flooring
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High School Weight Rooms
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Facility Cleaning & Sanitizing
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Field Lighting
Bleachers & Seating

in every issue:

NEW! Purchasing Guide
An in-depth look into specific product categories to help facility operators with buying decisions.

Product Spotlight
Highlighting products aligned with each issue's designated topic.

New & Improved
Details on the latest products hitting the market.

Forward Progress
The scoop on new athletic, fitness and recreation facility projects.
Design Details
Celebrating the architectural touches that elevate the very best facilities.

The Owners Club
Our health club column authored by successful club owners.

Legal Action
Our legal experts break down pertinent cases affecting today's facility leaders.

Safety & Security
Providing guidance to advance best practices in safety and security, in partnership with the National Center for Spectator Sports Safety & Security.

"Advertising with Athletic Business has been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry – and they haven't let us down!"
Ashley Haberman, Matrix Fitness
Read more customer testimonials
Valued athletic business customers

​YOUR PRODUCT FEATURED, FOR FREE.

Exclusive opportunity for May print advertisers of Athletic Business.
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Maximize your marketing ROI and build brand awareness by promoting your products and services to our engaged print and digital audience who look to Athletic Business for guidance on the best products the industry has to offer.

Advertisers in the May issue receive the following at no charge:
  • 1/3 page of editorial coverage devoted to your product
  • Call-out highlighting your ad in the May issue
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Exclusive digital upgrade for advertisers in this issue: $500
  • Product Spotlight email sent to our robust digital database
  • Inclusion in E-News
  • Posted on athleticbusiness.com
  • Social media​ post
Product Spotlight Deadline: March 8
​Ad Space Deadline: March 30
View The Product Spotlight Specs
"The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through AB. Not only did we have definite spikes in high-quality leads coming in as a result of advertising, we've also been able to expand our dealer network."
Matt Riggs, Marketing Manager, Sporturf
Read more customer testimonials
Valued athletic business customers

we are more than a magazine...
​We are your gateway to the industry.

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If your product or service belong in an athletic, fitness or recreation facility, you belong in Athletic Business.

When it comes to high-impact marketing, we have the audience and print, digital and in-person marketing solutions you need to grow brand awareness, reach the entire market and improve your bottom line.

Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide – no other media brand delivers the entire market like AB.

In fact, our readers have identified Athletic Business as the #1 way they find new products and solutions for their facilities and programs.
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*As of September 2017.
Print Solutions
Digital Solutions

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Expo:  Nov. 8-9, 2018  |  Conference:  Nov. 7-10, 2018  |  New Orleans, Louisiana
AB Show 2018 is the largest trade show in the southeast for athletic, fitness, recreation and military decision-makers and is the ULTIMATE destination for those serious about the success of their programs, facilities and career.

​Our attendee base of thousands represent 1,100+ capital improvement projects within Aquatic Facilities, Stadiums/Athletic Fields, Gyms/Field Houses and Fitness/Training Facilities from around the world – which means our attendees are ready to buy! 
Secure your 2018 exhibit space NOW!
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Data as of 12/4/17
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Data as of 8/30/17
learn more about ab show 2018
view 2018 floor plan
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ACCESS 2018 ​media kit

ON THE HORIZON in 2018...

June - Ad Close: 5/1
Annual Architectural Showcase
Product Spotlight: Building Systems/Shade Structures  |  Purchasing Guide: Fabric Structures
Choosing an Architect  |  Virtual Reality in Facility Design
Digital Emphasis:  College Athletics

July/Aug - Ad Close: 6/1
Product Spotlight: Locker Rooms & Laundry  |  Purchasing Guide: Lockers
Aquatics: Outdoor Pool Design  |  Facility Branding & Graphics  |  Synthetic Turf  |  Outdoor Fitness
Safety and Security: Stadium & Arena Access Control
Digital Emphasis July: Venue Security  |  Digital Emphasis August: CrossFit Games


September - Ad Close: 8/1
Back-to-School Issue
Product Spotlight: Stadiums & Outdoor Surfaces  |  Purchasing Guide: Video Boards
Equipping the Gym for Game Day  |  Aquatics: Pool Renovation  |  Group Fitness Environments  |  Rec Center Renovation
Digital Emphasis:  Stadiums  |  Bonus Distribution: NRPA
2018 Athletic Business Editorial calendar

Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com