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AB Show 2018:
​keynote speaker & presentation

Exclusive Opportunitiy  |  $15,000 Branding Investment

Looking to bring your company branding to new heights and maximize your trade show ROI outside of your exhibit space?  Allow your company logo, message and branding be seen by every attendee at AB Show with our exclusive Keynote Speaker & Presentation Sponsorship Opportunity.

Sponsorship includes on-stage signage, introduction of the keynote speaker, company logo on all keynote and show materials and on abshow.com.

2018 Keynotes:

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Randy Hetrick  |  CEO/Founder, TRX
Thursday, November 8  |  11:00am - 11:50am

Lessons of a Frogman: Business Leadership I Learned as a SEAL
​

As a Navy SEAL, Stanford MBA, Bootstrap Entrepreneur and CEO of TRX, one of the most successful brands in health and fitness, Randy Hetrick learned a lot of lessons on team leadership, entrepreneurial mindset and on the power of belief in one's team and in oneself.
Come join this year's keynote, "Lessons of a Frogman: Business Leadership I Learned as a SEAL" as Randy shares the 10 most important leadership lessons he learned in the Navy SEAL Teams and discusses his three key secrets to entrepreneurial success.
​
Get ready to laugh, learn and be inspired by one of our industry's true entrepreneurs and brand builders as he shares the most important things he's learned about start-ups, leadership and life.
Ryan Holiday  |  Author, Marketer & Entrepreneur
Friday, November 9  |  11:00am - 12:15pm

The Obstacle Is The Way

Ryan Holiday is a young marketing executive turned columnist, author and motivational speaker. His book The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, which explores the ancient philosophical principal of finding success in any situation, has been translated into more than 20 languages and has sold more than 230,000 copies.
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In his keynote, Holiday focuses on a principal first attributed to Roman emperor Marcus Aurelius, who said, "The impediment to action advances action. What stands in the way becomes the way." Holiday explains how to put this principal into practice by examining the success stories of historical icons such as John D. Rockefeller, Amelia Earhart and Steve Jobs — outliers whose accomplishments are due less to luck or skill than to an obstinate determination to see opportunity instead of opposition. Holiday boils this philosophy down into a simple formula for overcoming frustrations and turning adversity into advantage.

Holiday is a media strategy columnist for The New York Observer. His work has appeared in Forbes magazine, The Huffington Post, Fast Company and The Columbia Journalism Review. Holiday dropped out of college at the age of 19 to study under American writer and strategist Robert Greene. As the former director of marketing at American Apparel, his campaigns have been studied by YouTube, Twitter and Google. Holiday went on to advise a number of multi-platinum musicians and has since made a name for himself as a marketing, strategy and motivational speaker.
​
Holiday's works have been awarded honors such as Wall Street Journal bestseller and USA Today bestseller, among others. Forbes magazine called The Obstacle Is the Way "an inspiring read for anyone faced with adversity."

Ready to Get Started or Have Additional Questions?
Steve Statsick
AB Show Exhibits Director
P: (608) 729-4191
E: steve@abshow.com

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


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  • Up Next: July/August 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • Custom Packages
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      • Premium Partnership
    • Rates >
      • Net Rates
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    • Print >
      • Magazine Advertising
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      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2023
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        • June 2023
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    • Digital >
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    • Testimonials
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    • Our Advertisers
  • AB Show 2023
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    • Exhibitor Kit
    • Sponsorships >
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    • 2023 Contract
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