Athletic Business
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July/August Issue
Ad Close: 6/1  |  Ads Due:  6/6

We're your solution to reach athletic, fitness and recreation professionals.

As we head in to the summer, now is the perfect time for your company to gain access to the 40,000 print readers of Athletic Business and hundreds of thousands of digital visitors looking for solutions to help them build and grow the athletic, fitness and recreation facilities of tomorrow.

Coming this July/August, we have an exciting editorial lineup in store. Take a look below and let's discuss how we can get you in front of our dynamic and engaged audience of buyers in print, online and in-person – all with Athletic Business!
Secure Your Ad Space Today!
Ad Close: 6/1  |  Ad Due: 6/6
Let's Get Started

this July/August In Athletic Business:

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Product Spotlight:
​Locker Rooms & Laundry
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Facility Branding & Graphics
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Purchasing Guide:
Lockers
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Synthetic Turf
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Aquatics:
​Outdoor Pool Design
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Outdoor Fitness
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Safety and Security:
​Stadium & Arena Access Control

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Digital Emphasis July:
​Venue Security

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Digital Emphasis August:
CrossFit Games

In every issue:

NEW! Purchasing Guide
An in-depth look into specific product categories to help facility operators with buying decisions.

Product Spotlight
Highlighting products aligned with each issue's designated topic.

New & Improved
Details on the latest products hitting the market.

Forward Progress
The scoop on new athletic, fitness and recreation facility projects.
Design Details
Celebrating the architectural touches that elevate the very best facilities.

The Owners Club
Our health club column authored by successful club owners.

Legal Action
Our legal experts break down pertinent cases affecting today's facility leaders.

Safety & Security
Providing guidance to advance best practices in safety and security, in partnership with the National Center for Spectator Sports Safety & Security.

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ACCESS 2018 ​media kit

Exclusive Opportunity for
July/August print Advertisers

FREE Product Feature In The Athletic Business Product Spotlight!
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Maximize your marketing ROI and build brand awareness by promoting your products and services to our engaged print and digital audience who look to Athletic Business for guidance on the best products the industry has to offer.

Advertisers in the July/August issue receive the following at no charge:
  • 1/3 page of editorial coverage devoted to the product of your choice
  • Call-out highlighting your ad in the July/August issue
    ​
Exclusive digital upgrade for advertisers in this issue: ($500)
  • Product Spotlight email sent to our robust digital database
  • Inclusion in Athletic Business Today 
  • Posted on​ athleticbusiness.com
  • Social media​ post
Product Spotlight Deadline: May 16
​Ad Space Deadline: June 1
View The Product Spotlight Specs
Secure Your July/August Ad Space Today!
Ad Close: 6/1  |  Ad Due: 6/6
Let's Get Started

we are more than a magazine...
​We are your gateway to the industry.

​If your product or service belongs in an athletic, fitness or recreation facility, you belong in Athletic Business. 

​
When it comes to high-impact marketing, we have the audience and print, digital and in-person marketing solutions you need to grow brand awareness, reach the entire market and improve your bottom line. Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide – no other media brand delivers the entire market like us.
Print Solutions
Digital Solutions
In-Person Solutions
Athletic Business Total Audience Breakdown
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As of Q2 2018. Print breakdown only. Digital breakdown can be found at athleticbusiness.info/digitalaudience.

Marketing Blog:  
​Why Audience Engagement Is Key To Your Marketing Strategy

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*As of September 2017.

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Expo:  Nov. 8-9, 2018  |  Conference:  Nov. 7-10, 2018  |  New Orleans, Louisiana
AB Show 2018 is the largest trade show in the southeast for athletic, fitness, recreation and military decision-makers and is the ULTIMATE destination for those serious about the success of their programs, facilities and career.

​Our attendee base of thousands represent 1,100+ capital improvement projects within Aquatic Facilities, Stadiums/Athletic Fields, Gyms/Field Houses and Fitness/Training Facilities from around the world – which means our attendees are ready to buy! 
Secure your 2018 exhibit space NOW!
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Data as of 12/4/17
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Data as of 8/30/17
learn more about ab show 2018
view 2018 floor plan
"The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through AB. Not only did we have definite spikes in high-quality leads coming in as a result of advertising, we've also been able to expand our dealer network."
Matt Riggs, Marketing Manager, Sporturf
Read more customer testimonials
valued athletic business customers

EXCLUSIVE ADVERTISING PACKAGES:
the best of athletic business, simplified.

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Are you and architect or consultant?
Check out our special packages just for you.

ON THE HORIZON...

September - Ad Close: 8/1
Back-to-School Issue
Product Spotlight: Stadiums & Outdoor Surfaces  |  Purchasing Guide: Video Boards
Equipping the Gym for Game Day  |  Aquatics: Pool Renovation  |  Group Fitness Environments  |  Rec Center Renovation
Digital Emphasis:  Stadiums  |  Bonus Distribution: NRPA

October - Ad Close: 8/29
Facility of Merit Award Issue
Product Spotlight: Weight Rooms & Strength  |  Purchasing Guide: Free Weights
Aquatics: High School Pools  |  Climbing Walls  |  Ice Arenas  |  Rec Center Access Control  |  AB Show Preview
​Digital Emphasis: Strength Training  |  Bonus Distribution: NFHS

November/December - Ad Close: 10/1
AB Show Issue
Product Spotlight: AB Show Exhibitors  |  Military Fitness  |  Practice Facilities
​Football Stadiums  |  Emerging Industry Leaders

​Digital Emphasis November: Military Fitness  |  Digital Emphasis December: Leadership
Bonus Distribution: AB Show, NFHS
2018 Athletic Business Editorial calendar
"The AB team has been a pleasure to work with, from start to finish! The day our email blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message about the latest best practices for pool safety sign systems – and how they can help reduce risk and protect people."

Erin Earley, Marketing & Communications, Clarion Safety Systems

Read more customer testimonials
valued athletic business customers

Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


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  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com