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The AB team has been a pleasure to work with, from start to finish! The day our email blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message about the latest best practices for pool safety sign systems – and how they can help reduce risk and protect people.
Digital opportunities
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ISSUE FEATURES INCLUDE:
Cutting-Edge LED Lighting
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Pickleball Sound Mitigation
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Next-Gen Cardio Equipment
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It's sure to be a successful start to 2024 with this highly-anticipated issue designed to help you generate brand awareness, reach new prospects and launch your marketing plan to the entire athletics, fitness and recreation industry.
With special editorial coverage on next-gen cardio equipment, pickleball sound mitigation, cutting-edge LED lighting and a product spotlight on fitness centers, we are the perfect marketing channel to reach key decision-makers in the new year. Plus, the next generation of aquatic facility innovation, architecture and design comes to life in both the magazine and online gallery with our annual Aquatic Design Portfolio.
With special editorial coverage on next-gen cardio equipment, pickleball sound mitigation, cutting-edge LED lighting and a product spotlight on fitness centers, we are the perfect marketing channel to reach key decision-makers in the new year. Plus, the next generation of aquatic facility innovation, architecture and design comes to life in both the magazine and online gallery with our annual Aquatic Design Portfolio.
Plus, issue advertisers receive bonus distribution at AOAP & IHRSA
Secure Your 2024 January/February Issue Ad Space Today – Ad Close: 12/1
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our comprehensive
approach to the entire market:
At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
2024 Media kit Now Available:
Check out our 2024 Media Kit and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
Upcoming issues of ab:
MARCH ISSUE
THE BUYERS GUIDE
Ad Close: 1/30 | Ads Due: 2/6
Advertisers Receive: Priority in Online Search Results | Boldfaced Listings | Special: Buy 2 Pages, Get 2 Pages
2024 Purchasing Data
Bonus Distribution: All Major Shows
Digital Focus March: Seating
APRIL ISSUE
Ad Close: 2/28 | Ads Due: 3/6
Product Spotlight: Aquatics
Product Spotlight: NIRSA Exhibitors
Field Maintenance | Climbing Walls | Wellbeing Trends | Pool Safety
Digital Focus April: College Recreation
MAY ISSUE
Ad Close: 4/1 | Ads Due: 4/8
Product Spotlight: Gymnasium & Indoor Surfaces
Gymnasium Flooring | Competition Pools
Outdoor Fitness | Indoor/Outdoor Seating | Weather Monitoring Systems
Digital Focus May: Gymnasiums
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems/Shade Structures
Pitching New Facility Construction
Special listings for suppliers in print and online
Bonus Distribution: All Major Shows
Digital Focus June: Architectural Design
JULY/AUG ISSUE
Ad Close: 5/31 | Ads Due: 6/6
Product Spotlight: Locker Room & Laundry
Locker Rooms | Stainless Steel Pools | Wow-Factor YMCAs
Strength Training | Park Vandelism Prevention
Digital Focus July: Pickleball
Digital Focus August: Locker Rooms
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Synthetic Turf | Lighting & Videoboards | Aquatic Recreation
Lifesaving Equipment | Rethinking Outdoor Rec
Bonus Distribution: NRPA
Digital Focus September: Stadiums
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/30 | Ads Due: 9/6
Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Renovation | Pool Chemistry | AB Show Preview
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)
NOV/DEC ISSUE
AB SHOW ISSUE
Ad Close: 9/30 | Ads Due: 10/4
Product Spotlight: AB Show Exhibitors
Pickleball Facility Showcase | Military Fitness | Indoor Sports Equipment | Facility Cleaning/Disinfection
Bonus Distribution: AB Show & NADC
Digital Focus November: Military
Digital Focus December: College Athletics
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
THE BUYERS GUIDE
Ad Close: 1/30 | Ads Due: 2/6
Advertisers Receive: Priority in Online Search Results | Boldfaced Listings | Special: Buy 2 Pages, Get 2 Pages
2024 Purchasing Data
Bonus Distribution: All Major Shows
Digital Focus March: Seating
APRIL ISSUE
Ad Close: 2/28 | Ads Due: 3/6
Product Spotlight: Aquatics
Product Spotlight: NIRSA Exhibitors
Field Maintenance | Climbing Walls | Wellbeing Trends | Pool Safety
Digital Focus April: College Recreation
MAY ISSUE
Ad Close: 4/1 | Ads Due: 4/8
Product Spotlight: Gymnasium & Indoor Surfaces
Gymnasium Flooring | Competition Pools
Outdoor Fitness | Indoor/Outdoor Seating | Weather Monitoring Systems
Digital Focus May: Gymnasiums
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems/Shade Structures
Pitching New Facility Construction
Special listings for suppliers in print and online
Bonus Distribution: All Major Shows
Digital Focus June: Architectural Design
JULY/AUG ISSUE
Ad Close: 5/31 | Ads Due: 6/6
Product Spotlight: Locker Room & Laundry
Locker Rooms | Stainless Steel Pools | Wow-Factor YMCAs
Strength Training | Park Vandelism Prevention
Digital Focus July: Pickleball
Digital Focus August: Locker Rooms
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Synthetic Turf | Lighting & Videoboards | Aquatic Recreation
Lifesaving Equipment | Rethinking Outdoor Rec
Bonus Distribution: NRPA
Digital Focus September: Stadiums
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/30 | Ads Due: 9/6
Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Renovation | Pool Chemistry | AB Show Preview
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)
NOV/DEC ISSUE
AB SHOW ISSUE
Ad Close: 9/30 | Ads Due: 10/4
Product Spotlight: AB Show Exhibitors
Pickleball Facility Showcase | Military Fitness | Indoor Sports Equipment | Facility Cleaning/Disinfection
Bonus Distribution: AB Show & NADC
Digital Focus November: Military
Digital Focus December: College Athletics
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
WHat people are saying...
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry though the magazine, online and in-person at AB Show – and they haven't let us down!
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
Ashley Haberman
Assistant Marketing Manager, Commercial / Matrix Fitness
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Ready to get started?
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