Athletic Business
  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com
Ad Close:  12/1  |  Ad Due:  12/7
We are kicking off 2024 with a bang – a jam-packed issue designed to help you generate brand awareness, reach new prospects and launch your marketing plan to the entire athletics, fitness and recreation industry.

​With special editorial coverage on smart building technology, team travel logistics, fitness center trends and a product spotlight for NIRSA & IHRSA exhibitors, we are the perfect marketing channel to reach key decision-makers in the new year. Plus, the next generation of aquatic facility innovation, architecture and design comes to life in both the magazine and online gallery with our annual Aquatic Design Portfolio.​
Plus, issue advertisers receive bonus distribution at AOAP & IHRSA
Secure Your 2024 January/February Issue Ad Space Today – Ad Close: 12/1
Picture
DIANE EBNER
Media Director
​Western Sales

[email protected]
(608) 729-4189
Picture
CHARLI MUCHOW
Account Executive
Eastern Sales

[email protected]
(608) 729-4216

ISSUE FEATURES INCLUDE:

Picture
Smart Building Technology 
Picture
Team Travel Logistics 
Picture
Fitness Center Trends 
Picture
Product Spotlight: ​NIRSA & IHRSA Exhibitors

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
Picture
MAGAZINE solutions
ONLINE solutions
in-person solutions

2024 Media kit Now Available:

Check out our 2024 Media Kit and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
Picture
view 2024 ​media kit
view 2024 ​Editorial Calendar

Upcoming issues of ab:

MARCH ISSUE
​
THE BUYERS GUIDE
Ad Close: 1/30  |  Ads Due: 2/6
Advertisers Receive: Priority in Online Search Results | Boldfaced Listings | Special: Buy 2 Pages, Get 2 Pages
2023 Purchasing Data  
​Bonus Distribution: All Major Shows
Digital Focus March:  Sports Fields
 
APRIL ISSUE
Ad Close: 3/1  |  Ads Due: 3/7
Product Spotlight: Aquatics  
Outdoor Lighting | Aquatics ADA Design | Indoor & Outdoor Track Systems | Climbing Walls 
Digital Focus April: College Rec

MAY ISSUE
Ad Close: 3/30  |  Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces  
Gymnasium Game Night | Athletic and Medical Crossover Facilities 
Aquatics Maintenance & Repair |  Natural Turf Care  
Digital Focus May: Gymnasiums 

JUNE ISSUE
ANNUAL ARCHITECTURAL SHOWCASE

Ad Close: 4/28  |  Ads Due: 5/5
Product Spotlight: Building Systems/Fabric & Shade Structures
Special listings for suppliers in print and online | Architect Index for all submissions
​Bonus Distribution: All Major Shows
Digital Focus June: Outdoor Fitness

JULY/AUG ISSUE
Ad Close: 6/1  |  Ads Due: 6/7

Product Spotlight: Locker Rooms, Laundry
Training Room Design | Graphics and Branding | Pickleball Trends | Pool Programming  
Digital Focus July: Lighting
Digital Focus August: Locker Rooms

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadiums & Outdoor Surfaces
Football Game Day Prep | Pool Water and Air Quality | Ice Facilities | AB Show Preview | Esports Venues
​Bonus Distribution: NRPA 
Digital Focus September: Stadiums

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS & AB SHOW
Ad Close: 8/30  |  Ads Due: 9/6

Product Spotlight: AB Show Exhibitors
Staffing Shortages | Park Master Planning | Corporate Fitness/Employee Wellness 
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)

NOV/DEC ISSUE
Ad Close: 9/29  |  Ads Due: 10/5
Product Spotlight: Weight Rooms & Strength Equipment
Strength Spaces | Sports Streaming Solutions | Sport Venue Climate Control | High School Locker Rooms 
​Bonus Distribution:  NADC
Digital Focus November: Software/Technology
Digital Focus December: Legal Action

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

View our privacy policy.
  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com