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2017 AB Show
​Exhibitor Information

Trade Show:  Nov. 9-10, 2017  |  Pre-Conference:  Nov. 8, 2017  |  Conference:  Nov. 9-11, 201
Exhibit Hall Hours
Exhibit hours will take place on Thursday, Nov. 9, and Friday, Nov. 10, at the Orange County Convention Center in Orlando, Halls C-D1.
  • Wednesday, Nov. 8
    Move-In: 8:00am - 5:00pm
  • Thursday, Nov. 9
    Move-In: 7:00am - 11:00am
    Expo Grand Opening: 12:00pm - 5:00pm
  • Friday, Nov. 10
    Early-Morning Workout: 6:30am - 8:00am
    Expo Open: 12:30pm - 4:00pm
    Move-Out: 4:00pm - 10:00pm
  • Saturday, Nov. 11
    Move-Out: 8:00am - 1:00pm

Exhibitor Fees
$2,650 per 10' x 10' booth space. Additional $200 per corner.
A $100 early-bird discount per 10' x 10' space may be taken for contract and deposit received prior to March 31, 2017.

Exhibitor Manual Is Now Live
All exhibitors who have their exhibit space paid in full should have received a link to the exhibitor manual on September 6. If you did not receive the link, or have questions about the exhibitor manual, please contact Gloria Hawkinson.

Invite Your Customers & Prospects
Help us spread the word and invite your customers/prospects to AB Show 2017! Simply share this URL (www.abshow.com/referral) to provide your contacts with a complimentary ExpoPlus pass ($25 value) that will give them:
  • Access to the Expo where they can test out your products and solutions firsthand and get inspiration for their programs and facilities
  • Admittance to event keynote by Charles Duhigg, New York Times best-selling author
  • Access to one educational conference session (from four choices) and the Early-Morning Workout

Register Your Booth Personnel — Exhibitor Registration Now Open
Please take a moment to register your exhibit staff who will be attending AB Show. Exhibitor registration is open to all companies who have paid in full for their exhibit space. Should you have any questions, please contact Gloria Hawkinson.

Book Your Hotel Room
Visit abshow.com/travel to reserve your hotel and travel accommodations now — our room block is filling up fast! Please note that onPeak is the only official hotel provider associated with AB Show.

Sponsorship Opportunities
Drive attendees to your booth and increase visibility with a sponsorship opportunity at AB Show 2017. Each sponsorship program includes:
  • Coverage in all event-related printed material including conference sections of Athletic Business magazine
  • Signage at the event (where applicable)
  • Right-of-first-refusal for next year's show
  • Additional benefits unique to each program
​To participate in a sponsorship you must be a paid exhibitor of AB Show 2017 and must supply the AB Show with logo art where applicable. View 2017 Sponsorship Opportunities.

Secure Your 2017 AB Show Convention Guide Ad
The 2017 AB Show Convention Guide is a vital resource to all AB Show attendees and exhibitors. Drive additional traffic to your booth and maximize your exhibit investment by placing an ad in the convention guide. Special pricing is available to companies who also advertise in the November/December Show Issue of Athletic Business which reaches 40,000 qualified prospects. Contact Diane Ebner or Michael Gaio for more information and to secure your ad space.
November/December Athletic Business Advertiser Rate: $680 net
Non-November/December Advertiser Rate: $1020 net

Marketing Support Programs
All exhibit space at AB Show 2017 includes a long list of free marketing support programs aimed at creating added exposure to get your product or service noticed by the 2,700+ industry professionals who attend each year.  Additional sponsorship opportunities are available on a first-come, first-served basis.  All AB Show exhibitors will receive:
  • Free company listing in AB Show's Convention Guide including listings by product and service categories
  • Free company listing on AB Show's web site
  • Free company listing in Athletic Business' Show Issue — November 2017
  • Networking opportunities with your free admission to AB Show's keynote and receptions
  • Access to additional sponsorship and promotional opportunities
    ​
The trade show floor features two pavilions hosted by show partners the Medical Fitness Association (MFA) and the National Alliance for Youth Sports (NAYS). This booth option allows suppliers specific to the medical fitness or youth markets an exhibit near like companies.

Have a Program or Product You'd Like Featured on the Demo Stage?
The demo stage (located on the show floor) is an interactive space where AB Show attendees can participate in live classes and demos that jump-start fresh ideas for their facilities and programs.

The Demo Stage schedule is filling up fast. Reserve your 20-minute slots now with SCW Fitness Education, coordinators of the stage. Email [email protected] or call 708-612-7599 to reserve a time slot.

Want to Attend an AB Show Educational Seminar?
Is there an AB Show seminar you'd like to attend? You can, at no charge. Just email Sue Searls and we'll change your exhibitor badge to an Exhibitor-Seminar badge. (Make sure you are first registered as an exhibitor before making the request). Limit 2 people per company.
Questions?
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STEVE STATSICK
exhibits director
​Ab show
P: (608) 729-4191
E: [email protected]
Email Me

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


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  • Up Next: Buyer's Guide 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
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      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
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        • Sept 2026-NRPA
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