Athletic Business
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AB SHOw 2017:
​Where the industry happens

Trade Show:  Nov. 9-10, 2017  |  Pre-Conference:  Nov. 8, 2017  |  Conference:  Nov. 9-11, 2017
For 35 years, AB Show has been devoted to being the ultimate destination to showcase your company to thousands of facility owners, managers, program directors and the military – all of whom are eager and ready to buy your products and services.

When you exhibit, you'll be engaging with a broad new audience of buyers who are at critical stages of their programs' and facilities' development. AB Show attendees are eager to demo new products and speak face-to-face about solutions they may not have considered in the past.

AB Show At-A-Glance:​
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Exhibitor Opportunities
2017 Exhibitor Marketing Guide
2017
​Floor Plan
Exhibitor
​contract

AB Show attendee profile

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2016 attendees represented 995+ Capital Improvement Projects for:
​
Aquatic Facilities, Stadiums/Athletic Fields, Gyms/Field Houses and Fitness/Training Facilities
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Expanded Representation of the U.S. Military
​(Air Force, Army, Navy, Marines)
​
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$5MM minimum budget for upcoming building and renovation projects from hosted VIP buyers
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Buying power from:
29 Countries
48 U.S. States
9 Canadian Provinces

Ashley Haberman

Assistant Marketing Manager
/
Matrix Fitness

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As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry though the magazine, online and in-person at AB Show – and they haven't let us down!
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Ashley Haberman

Assistant Marketing Manager, Commercial
/
Matrix Fitness

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2016 AB Show Attendee Testimonials

Ready to get started?

We are just as excited as you to get you set up for AB Show 2017. Tell us a bit about you below, or contact our Exhibits Director, Steve Statsick, to get started.
Let's Get Started
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: Buyer's Guide 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com