92% of Readers Use our Buyer's Guide to Find New PRoducts and Services.
The Athletic Business Buyer's Guide (in print and online) is the leading industry directory for our 35,750+ audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2024.
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2024.
Secure Your Buyer's Guide Ad Space By January 30:
"We had $8.7 million to spend in our facility. You know what I used for that?
The Athletic Business Buyer's Guide. I use that book."
The Athletic Business Buyer's Guide. I use that book."
Darin L. Krueger, Executive Director
Willison Parks & Recreation District, Willison, ND
Willison Parks & Recreation District, Willison, ND
your brand connected to our audience 365 days a year.
According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyer's Guide multiple times per year.
Released in March, the annual Athletic Business Buyer's Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletics, fitness and recreation industry – period.
Print Buyers Guide advertisers' listings in the online Buyers Guide will pop to the top in their respective categories.
Print Buyers Guide advertisers' listings in the online Buyers Guide will pop to the top in their respective categories.
2024 Buyer's Guide Categories Include:
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HIGH IMPACT package
Buy 2 Full-Page ads, Get 2 Full-Page Ads Free:
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
UPCOMING ISSUES OF AB:
APRIL ISSUE
Ad Close: 2/28 | Ads Due: 3/6
Product Spotlight: Aquatics
Product Spotlight: NIRSA Exhibitors
Field Maintenance | Climbing Walls | Wellbeing Trends | Pool Safety
Digital Focus April: College Recreation
MAY ISSUE
Ad Close: 4/1 | Ads Due: 4/8
Product Spotlight: Gymnasium & Indoor Surfaces
Gymnasium Flooring | Competition Pools
Outdoor Fitness | Indoor/Outdoor Seating | Weather Monitoring Systems
Digital Focus May: Gymnasiums
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems/Shade Structures
Pitching New Facility Construction
Special listings for suppliers in print and online
Bonus Distribution: All Major Shows
Digital Focus June: Architectural Design
JULY/AUG ISSUE
Ad Close: 5/31 | Ads Due: 6/6
Product Spotlight: Locker Room & Laundry
Locker Rooms | Stainless Steel Pools | Wow-Factor YMCAs
Strength Training | Park Vandelism Prevention
Digital Focus July: Pickleball
Digital Focus August: Locker Rooms
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Synthetic Turf | Lighting & Videoboards | Aquatic Recreation
Lifesaving Equipment | Rethinking Outdoor Rec
Bonus Distribution: NRPA
Digital Focus September: Stadiums
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/30 | Ads Due: 9/6
Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Renovation | Pool Chemistry | AB Show Preview
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)
NOV/DEC ISSUE
AB SHOW ISSUE
Ad Close: 9/30 | Ads Due: 10/4
Product Spotlight: AB Show Exhibitors
Pickleball Facility Showcase | Military Fitness | Indoor Sports Equipment | Facility Cleaning/Disinfection
Bonus Distribution: AB Show & NADC
Digital Focus November: Military
Digital Focus December: College Athletics
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
Ad Close: 2/28 | Ads Due: 3/6
Product Spotlight: Aquatics
Product Spotlight: NIRSA Exhibitors
Field Maintenance | Climbing Walls | Wellbeing Trends | Pool Safety
Digital Focus April: College Recreation
MAY ISSUE
Ad Close: 4/1 | Ads Due: 4/8
Product Spotlight: Gymnasium & Indoor Surfaces
Gymnasium Flooring | Competition Pools
Outdoor Fitness | Indoor/Outdoor Seating | Weather Monitoring Systems
Digital Focus May: Gymnasiums
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems/Shade Structures
Pitching New Facility Construction
Special listings for suppliers in print and online
Bonus Distribution: All Major Shows
Digital Focus June: Architectural Design
JULY/AUG ISSUE
Ad Close: 5/31 | Ads Due: 6/6
Product Spotlight: Locker Room & Laundry
Locker Rooms | Stainless Steel Pools | Wow-Factor YMCAs
Strength Training | Park Vandelism Prevention
Digital Focus July: Pickleball
Digital Focus August: Locker Rooms
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Synthetic Turf | Lighting & Videoboards | Aquatic Recreation
Lifesaving Equipment | Rethinking Outdoor Rec
Bonus Distribution: NRPA
Digital Focus September: Stadiums
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/30 | Ads Due: 9/6
Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Renovation | Pool Chemistry | AB Show Preview
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)
NOV/DEC ISSUE
AB SHOW ISSUE
Ad Close: 9/30 | Ads Due: 10/4
Product Spotlight: AB Show Exhibitors
Pickleball Facility Showcase | Military Fitness | Indoor Sports Equipment | Facility Cleaning/Disinfection
Bonus Distribution: AB Show & NADC
Digital Focus November: Military
Digital Focus December: College Athletics
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
Ashley Haberman
Marketing Manager, Commercial Markets / Matrix Fitness
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