Athletic Business
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March Issue
Annual Buyer's Guide

Ad Close: 1/30 | Ads Due: 2/6
BUY 2 ADS, GET 2 ADS

92% of Readers Use our Buyer's Guide to Find New PRoducts & Services.

The Athletic Business Buyer's Guide (in print and online) is the leading industry directory for our 35,000+ audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!

65% of AB audience members are currently working on a major construction/renovation project or
​have one planned within 5 years
​

Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2023.
Secure Your Buyer's Guide Ad Space By January 30:
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DIANE EBNER
​Media Director
West Sales

diane@athleticbusiness.com
(608) 729-4189
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CHARLI MUCHOW
Account Executive
​East Sales

charli@athleticbusiness.com
(608) 729-4216
"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyer's Guide. I use that book."
Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyer's Guide multiple times per year.
Released in March, the annual Athletic Business Buyer's Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletics, fitness and recreation industry – period.

Print Buyers Guide advertisers' listings in the online Buyers Guide will pop to the top in their respective categories.
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2023 Buyer's Guide Categories Include:
  • Facility Components
  • Sports Equipment & Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Manufacturers & Suppliers Directory
  • Facility Architects & Specialists
Ask about our new Leaders Program

HIGH IMPACT package

Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: 
(Four consecutive pages or two separate spreads)


​Use the ad space to promote more products or as Sponsored Content


UPCOMING ISSUES OF AB:

APRIL ISSUE
Ad Close: 3/1  |  Ads Due: 3/7
Product Spotlight: Aquatics  
Outdoor Lighting | Aquatics ADA Design | Indoor & Outdoor Track Systems | Climbing Walls 
Digital Focus April: College Rec

MAY ISSUE
Ad Close: 3/30  |  Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces  
Gymnasium Game Night | Athletic and Medical Crossover Facilities 
Aquatics Maintenance & Repair |  Natural Turf Care  
Digital Focus May: Gymnasiums 

JUNE ISSUE
ANNUAL ARCHITECTURAL SHOWCASE

Ad Close: 4/28  |  Ads Due: 5/5
Product Spotlight: Building Systems/Fabric & Shade Structures
Special listings for suppliers in print and online | Architect Index for all submissions
​Bonus Distribution: All Major Shows
Digital Focus June: Outdoor Fitness

JULY/AUG ISSUE
Ad Close: 6/1  |  Ads Due: 6/7

Product Spotlight: Locker Rooms, Laundry
Training Room Design | Graphics and Branding | Pickleball Trends | Pool Programming  
Digital Focus July: Lighting
Digital Focus August: Locker Rooms

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadiums & Outdoor Surfaces
Football Game Day Prep | Pool Water and Air Quality | Ice Facilities | AB Show Preview | Esports Venues
​Bonus Distribution: NRPA 
Digital Focus September: Stadiums

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS & AB SHOW
Ad Close: 8/30  |  Ads Due: 9/6

Product Spotlight: AB Show Exhibitors
Staffing Shortages | Park Master Planning | Corporate Fitness/Employee Wellness 
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)

NOV/DEC ISSUE
Ad Close: 9/29  |  Ads Due: 10/5
Product Spotlight: Weight Rooms & Strength Equipment
Strength Spaces | Sports Streaming Solutions | Sport Venue Climate Control | High School Locker Rooms 
​Bonus Distribution:  NADC
Digital Focus November: Software/Technology
Digital Focus December: Legal Action

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
/
Matrix Fitness

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View More Testimonials
See who does business with us

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: May 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2023
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
        • October 2023
        • Nov/Dec 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Exhibitor Kit
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com