92% of Readers Use our Buyers Guide to Find New PRoducts & Services.
The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 38,000 audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!
65% of AB audience members are currently working on a major construction/renovation project or
have one planned within 5 years
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2022.
65% of AB audience members are currently working on a major construction/renovation project or
have one planned within 5 years
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2022.
Secure Your Buyers Guide Ad Space By January 28:
"We had $8.7 million to spend in our facility. You know what I used for that?
The Athletic Business Buyers Guide. I use that book."
The Athletic Business Buyers Guide. I use that book."
Darin L. Krueger, Executive Director
Willison Parks & Recreation District, Willison, ND
Willison Parks & Recreation District, Willison, ND
your brand connected to our audience 365 days a year.
According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.
Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.
Print Buyers Guide advertisers receive a discount on their Digital Microsite.
Print Buyers Guide advertisers receive a discount on their Digital Microsite.
2022 Buyers Guide Categories Include:
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HIGH IMPACT package
Buy 2 Full-Page ads, Get 2 Full-Page Ads Free:
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
UPCOMING ISSUES OF AB:
AQUATICS
Ad Close: 3/1 | Ads Due: 3/7
Product Spotlight: Aquatics
Hybrid Fitness Programming | Programming Fields
Wall and Equipment Padding and Mats | Weather Monitoring
April Digital Focus: College Rec
GYMNASIUMS
Ad Close: 3/30 | Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces
Flooring Maintenance and Repair | Aquatic Safety
Contactless Event Operations | Weather Monitoring
May Digital Focus: Gymnasiums
ANNUAL ARCHITECTURAL SHOWCASE
Ad Close: 4/29 | Ads Due: 5/6
Product Spotlight: Alternative Building Solutions
Facility Construction Timeline | Shade and Roof Structures
Bonus Distribution: IHRSA & All Major Shows in 2022
June Digital Focus: Field Maintenance
LOCKER ROOMS
Ad Close: 6/1 | Ads Due: 6/7
Product Spotlight: Locker Rooms & Laundry
Pickleball | Competition Pools | Activating Outdoor Spaces
July Digital Focus: Aquatic Safety
August Digital Focus: Locker Rooms
STADIUMS
Ad Close: 8/1 | Ads Due: 8/6
Product Spotlight: Stadiums & Outdoor Surfaces
Esports | Portable Cardio Equipment | Aquatic Play Features
Bonus Distribution: NRPA
September Digital Focus: Stadiums & Outdoor Surfaces
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/31 | Ads Due: 9/7
Product Spotlight: Weight Rooms & Strength Equipment
Designing for Easy Maintenance | Aquatics Risk Management | AB Show Preview
October Digital Focus: Strength Training
AB SHOW
Ad Close: 9/29 | Ads Due: 10/5
Product Spotlight: AB Show Exhibitors
Rehab & Recovery Solutions | Military Fitness | Sound and Acoustics
Equipping Trending Sports
Bonus Distribution: AB Show and NADC
November Digital Focus: Military Fitness
December Digital Focus: Scoreboards/Videoboards
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
Ad Close: 3/1 | Ads Due: 3/7
Product Spotlight: Aquatics
Hybrid Fitness Programming | Programming Fields
Wall and Equipment Padding and Mats | Weather Monitoring
April Digital Focus: College Rec
GYMNASIUMS
Ad Close: 3/30 | Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces
Flooring Maintenance and Repair | Aquatic Safety
Contactless Event Operations | Weather Monitoring
May Digital Focus: Gymnasiums
ANNUAL ARCHITECTURAL SHOWCASE
Ad Close: 4/29 | Ads Due: 5/6
Product Spotlight: Alternative Building Solutions
Facility Construction Timeline | Shade and Roof Structures
Bonus Distribution: IHRSA & All Major Shows in 2022
June Digital Focus: Field Maintenance
LOCKER ROOMS
Ad Close: 6/1 | Ads Due: 6/7
Product Spotlight: Locker Rooms & Laundry
Pickleball | Competition Pools | Activating Outdoor Spaces
July Digital Focus: Aquatic Safety
August Digital Focus: Locker Rooms
STADIUMS
Ad Close: 8/1 | Ads Due: 8/6
Product Spotlight: Stadiums & Outdoor Surfaces
Esports | Portable Cardio Equipment | Aquatic Play Features
Bonus Distribution: NRPA
September Digital Focus: Stadiums & Outdoor Surfaces
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/31 | Ads Due: 9/7
Product Spotlight: Weight Rooms & Strength Equipment
Designing for Easy Maintenance | Aquatics Risk Management | AB Show Preview
October Digital Focus: Strength Training
AB SHOW
Ad Close: 9/29 | Ads Due: 10/5
Product Spotlight: AB Show Exhibitors
Rehab & Recovery Solutions | Military Fitness | Sound and Acoustics
Equipping Trending Sports
Bonus Distribution: AB Show and NADC
November Digital Focus: Military Fitness
December Digital Focus: Scoreboards/Videoboards
BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)
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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
Ashley Haberman
Marketing Manager, Commercial Markets / Matrix Fitness
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