Athletic Business
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March 2022:
Annual Buyers Guide

Ad Close: 1/28 | Ads Due: 2/4

Buy 2 Full-page ads, get 2 full-page ads

92% of Readers Use our Buyers Guide to Find New PRoducts & Services.

The Athletic Business Buyers Guide (in print and online) is the leading industry directory for our 38,000 audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!

65% of AB audience members are currently working on a major construction/renovation project or
​have one planned within 5 years
​

Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2022.
Secure Your Buyers Guide Ad Space By January 28:
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DIANE EBNER
​Media Director
West Sales

diane@athleticbusiness.com
(608) 729-4189
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CHARLI MUCHOW
Account Executive
​East Sales

charli@athleticbusiness.com
(608) 729-4216
"We had $8.7 million to spend in our facility. You know what I used for that?
​The Athletic Business Buyers Guide. I use that book."
Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyers Guide multiple times per year.
Released in March, the annual Athletic Business Buyers Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletic, fitness and recreation industry – period.

Print Buyers Guide advertisers receive a discount on their Digital Microsite.
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2021 Printed Buyers Guide
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Digital Microsite Example
2022 Buyers Guide Categories Include:
  • Facility Components
  • Sports Equipment/Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Facility Architects & Specialists
  • Manufacturers & Suppliers Directory
learn about â€‹microsites

HIGH IMPACT package

Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: 
(Four consecutive pages or two separate spreads)


​Use the ad space to promote more products or as Sponsored Content


UPCOMING ISSUES OF AB:

​AQUATICS
Ad Close: 3/1  |  Ads Due: 3/7
Product Spotlight:
Aquatics
Hybrid Fitness Programming |  Programming Fields
Wall and Equipment Padding and Mats | Weather Monitoring

April Digital Focus: College Rec

​GYMNASIUMS
Ad Close: 3/30  |  Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces  
Flooring Maintenance and Repair  |  Aquatic Safety
Contactless Event Operations | Weather Monitoring

May Digital Focus: Gymnasiums 

ANNUAL ARCHITECTURAL SHOWCASE
Ad Close: 4/29  |  Ads Due: 5/6
Product Spotlight: Alternative Building Solutions
Facility Construction Timeline | Shade and Roof Structures
​Bonus Distribution: IHRSA & All Major Shows in 2022
June Digital Focus: Field Maintenance

LOCKER ROOMS
Ad Close: 6/1  |  Ads Due: 6/7

Product Spotlight: Locker Rooms & Laundry
Pickleball | Competition Pools | Activating Outdoor Spaces 

July Digital Focus: Aquatic Safety
August Digital Focus: Locker Rooms


STADIUMS
Ad Close: 8/1  |  Ads Due: 8/6

Product Spotlight: Stadiums & Outdoor Surfaces
Esports | Portable Cardio Equipment | Aquatic Play Features 
​Bonus Distribution: NRPA 
September Digital Focus: Stadiums & Outdoor Surfaces

FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 8/31  |  Ads Due: 9/7

Product Spotlight: Weight Rooms & Strength Equipment
Designing for Easy Maintenance | Aquatics Risk Management | AB Show Preview
October Digital Focus: Strength Training

AB SHOW
Ad Close: 9/29  |  Ads Due: 10/5

Product Spotlight: AB Show Exhibitors
Rehab & Recovery Solutions | Military Fitness | Sound and Acoustics
Equipping Trending Sports
​Bonus Distribution: AB Show and NADC
November Digital Focus: Military Fitness
December Digital Focus: Scoreboards/Videoboards

BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
/
Matrix Fitness

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View More Testimonials
See who does business with us

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: sales@athleticbusiness.com

What Our Clients Are Saying

"In fact, the Athletic Business audience is so perfectly aligned with our target market that I was even meeting with a prospect when one of our Custom E-Mails through AB was delivered to his inbox and he said, ‘Wow! You guys are everywhere!’ That was a rewarding experience to see one of our advertisements in action."

  –Matt Riggs, Marketing Manager | Sporturf


CONNECT WITH US

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  • Up Next: Buyers Guide 2023
  • Media Kit
    • 2023 Media Kit
    • 2023 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Microsites
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • Where Do I Start?
      • Custom Packages
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • April 2023
        • May 2023
        • June 2023
        • July/Aug 2023
        • Sept 2023
        • Oct 2023
        • Nov/Dec 2022
      • Upcoming Issues >
        • Buyers Guide 2023
        • April 2023
        • May 2023
        • June 2023
        • July/August 2023
        • September 2023
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • Digital Focus
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2023
    • Event Overview
    • Who Attends >
      • Our Attendees
      • VIP Buyer Program
      • Attendee Testimonials
    • Sponsorships >
      • Show Sponsorships
    • 2023 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com