Athletic Business
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CONFERENCE: OCT. 27-30, 2021 | EXPO: OCT. 28-29, 2021

HENRY B. GONZALEZ CONVENTION CENTER | SAN ANTONIO, TX

AB ShOW GIVES YOU ACCESS TO buying power from around the world.

Athletic, fitness, recreation and military decision-makers from around the world attend AB Show each year to find the products and services they need to outfit their facilities and manage their programs. You can’t afford to miss out on this rich market of massive buying power you can only find at AB Show, the annual trade show designed for solutions with attendees who are ready to buy.
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AB Show is a solution-focused event for athletics, fitness, recreation and military professionals from 50 U.S. states, 9 Canadian provinces and 31 additional countries. No matter where our attendees are in their careers, we provide them with the resources they need to be successful: a comprehensive trade show floor with 250+ exhibitors, 125+ educational sessions and networking events. 
RESERVE YOUR AB SHOW 2021 BOOTH NOW!
Access 2021 exhibitor contract
View 2021 Expo Hall Floor Plan
Booth Pricing:  $2,850 per 10' x 10'  |  $200 corner fee
AB Show is the only comprehensive trade show for athletic, fitness, recreation and military professionals who are serious about the success of their programs, facilities and career.

​Our 2,300+ attendees represent 1,100+ capital improvement projects within aquatic facilities, stadiums/athletic fields, gyms/field houses and fitness/training facilities around the world. That means our attendees are ready to make big purchases for their new and renovated facilities! ​
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Please note the following COVID-19 safety precautions:
The Athletic Business Show is committed to the health and safety of our attendees, exhibitors, speakers, partners and staff. AB Show will follow all federal, state and city of San Antonio health and safety guidelines. By registering and attending AB Show, you agree to follow all health and safety requirements of AB Show and the Henry B. Gonzalez Convention Center while on the premises and at the event.   ​​

Ready to Secure your booth?

Tell us a bit about yourself below, or contact our Exhibits Director, Steve Statsick, to get started.
​(Please direct all attendance-related questions to our Show Team at [email protected].)
Let's Get Started
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Conference: Oct. 27-30, 2021 | Expo: Oct. 28-29, 2021
San Antonio, Texas

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2026
        • Jan/Feb 2026-HFA
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com