Athletic Business
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 April Issue

Ad Close: 3/1 | Ads Due: 3/7
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Outdoor Lighting
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Product Spotlight: Aquatics
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Aquatics ADA Design
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Indoor & Outdoor Track Systems 
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Climbing Walls

Plus, learn more about our Digital Focus on College Rec (exclusive sponsorship available)!
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful. With special editorial coverage on outdoor lighting,  aquatics ADA design, indoor & outdoor track systems and climbing walls and more, AB is the trusted marketing partner to reach athletics, fitness and recreation decision-makers. Plus, don't miss out on our free-of-charge Aquatics Product Spotlight! 


Secure Your April 2023 Ad Space Today – Ad Close: 3/1
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DIANE EBNER
Media Director
West Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
East Sales

[email protected]
(608) 729-4216

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
Athletic Business Total Audience Breakdown
MAGAZINE solutions
ONLINE solutions
in-person solutions

2023 Media kit Now Available:

Check out our 2023 Media Kit and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
view 2023 ​media kit
view 2023 ​Editorial Calendar

Upcoming issues of ab:

MAY ISSUE
Ad Close: 3/30  |  Ads Due: 4/6
Product Spotlight: Gymnasiums & Indoor Surfaces  
Gymnasium Game Night | Athletic and Medical Crossover Facilities 
Aquatics Maintenance & Repair |  Natural Turf Care  
Digital Focus May: Gymnasiums 

JUNE ISSUE
ANNUAL ARCHITECTURAL SHOWCASE

Ad Close: 4/28  |  Ads Due: 5/5
Product Spotlight: Building Systems/Fabric & Shade Structures
Special listings for suppliers in print and online | Architect Index for all submissions
​Bonus Distribution: All Major Shows
Digital Focus June: Outdoor Fitness

JULY/AUG ISSUE
Ad Close: 6/1  |  Ads Due: 6/7

Product Spotlight: Locker Rooms, Laundry
Training Room Design | Graphics and Branding | Pickleball Trends | Pool Programming  
Digital Focus July: Lighting
Digital Focus August: Locker Rooms

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadiums & Outdoor Surfaces
Football Game Day Prep | Pool Water and Air Quality | Ice Facilities | AB Show Preview | Esports Venues
​Bonus Distribution: NRPA 
Digital Focus September: Stadiums

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS & AB SHOW
Ad Close: 8/30  |  Ads Due: 9/6

Product Spotlight: AB Show Exhibitors
Staffing Shortages | Park Master Planning | Corporate Fitness/Employee Wellness 
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)

NOV/DEC ISSUE
Ad Close: 9/29  |  Ads Due: 10/5
Product Spotlight: Weight Rooms & Strength Equipment
Strength Spaces | Sports Streaming Solutions | Sport Venue Climate Control | High School Locker Rooms 
​Bonus Distribution:  NADC
Digital Focus November: Software/Technology
Digital Focus December: Legal Action

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: September 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com