Athletic Business
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April 2017
Ad Close: 3/1  |  Ads Due: 3/6

Bringing Athletic, Fitness & Recreation ProS Together for 40 years.

​​Since 1977, Athletic Business has been at the center of the industry helping athletic, fitness and recreation professionals find the products, services and solutions they need, from companies like yours, in order to run successful programs and facilities.

As we look back at the past 40 years of Athletic Business, the April 2017 issue will highlight the evolution and future of college recreation, fitness equipment, synthetic turf, stadiums and aquatics – while also including other content and topics our audience has grown to love over the years.
​40th Anniversary Advertising Special 
​April Issue:  BOGO
Ad Close: 3/1 | Ads Due: 3/6

BOGO offer is for 1/2 page or larger ads and is exclusive to April 2017 issue. Free ad must run in April 2017 issue.
Whether you are looking for print, digital or in-person marketing and branding solutions, Athletic Business is your premier marketing partner. Our 40,000 magazine subscribers and 2 million+ online visitors are looking for the latest products and services to help them run better, more efficient facilities and programs. But don't just take our word for it, check out some of our customer testimonials here.

We have what you're looking For and the target you need.

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Print Solutions
Athletic Business, the industry-leading publication, is sent nine times per year to 40,000 qualified subscribers, 94% of whom are involved in purchasing decisions for their organization.

​Our goal is to provide ongoing value to our readers with articles and content that keep them up-to-date on the latest industry news and trends while at the same time connecting them to the products, services and solutions they need, from companies like yours.

Check out our 2017 Editorial Calendar to see all the exciting things we have planned for 2017.
Athletic Business Audience Percentage
Circulation Breakdown
Print Solutions

Digital Solutions
45,000+ Emails.  2 Million+ Online Visitors.

Athletic Business is at the forefront of digital marketing solutions designed to captivate and engage our 45,000+ email database and 2 million+ website visitors.

With a 31% average open rate for our daily E-News and a 26% average open rate for our Custom E-Mail solutions, we have the digital engagement and list integrity to drive new leads and ROI for your business.

Interested in Custom E-Mail? With this product, you have the ability to hyper-focus your message and target the exact group of decision makers you are looking for.
Digital Solutions
Athletic Business Digital Audience Overview

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In-Person Solutions
Together, Athletic Business and AB Show have formed a media powerhouse that provides the print, digital and in-person solutions your company needs to have a successful B2B marketing strategy.

AB Show is the ultimate destination to showcase your company to facility owners, managers and program directors who are ready to buy from you.
Learn More about AB show

AB covers through the years...

on the horizon with athletic business:

May 2017 - Ad Close: March 31
Gymnasiums & Indoor Surfaces  |   Aquatics: Safety  |   Strength Training
Outdoor Lighting  |   Advanced Online Education

June 2017 - Ad Close: May 1
30th Annual Architectural Showcase

July/August - Ad Close: June 1
The Branding Issue  |   Locker Rooms & Laundry  |   Athletic Facilities  |  Recreation Facilities  |   Health Clubs
2017 Athletic Business Editorial calendar

Ready to get started?

We are just as excited as you. Tell us a bit about you, or contact us directly, and we will be in touch.
Let's Get Started
Athletic Business Cover Art 2016

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


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  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com