ISSUE FEATURES INCLUDE:
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful. With a highly trusted magazine, strong online and social media presence, and the largest comprehensive event in the industry, it's no wonder leading brands choose AB year after year to reach high-quality prospects.
Advertisers that purchase a half page or larger ad within AB magazine will take advantage of the Baxter Ad Research Survey. The issue will also feature special editorial coverage on sustainability, surfaces and specialty gyms (boutique, group cycling, climbing), you don't want to miss out on ad space within the May issue. Plus, issue advertisers can take advantage of increased exposure in the free Gymnasium & Indoor Surfaces Product Spotlight!
Advertisers that purchase a half page or larger ad within AB magazine will take advantage of the Baxter Ad Research Survey. The issue will also feature special editorial coverage on sustainability, surfaces and specialty gyms (boutique, group cycling, climbing), you don't want to miss out on ad space within the May issue. Plus, issue advertisers can take advantage of increased exposure in the free Gymnasium & Indoor Surfaces Product Spotlight!
Secure Your May Ad Space By March 30
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our comprehensive
approach to the entire market:
At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
YOUR TRUSTED MEDIA PARTNER TO REACH QUALIFIED LEADS:
Check out our 2026 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
Upcoming issues of ab:
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
STATE OF THE INDUSTRY
& 50TH ANNIVERSARY
Ad Close: 6/1 | Ads Due: 6/5
Product Spotlight: Locker Rooms
Locker Rooms
STADIUMS
Ad Close: 7/30 | Ads Due: 8/6
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Fan Experience (scoreboards, seating, lighting) | Outdoor Rec
Bonus Distribution: NRPA
FACILITIES OF MERIT®
Ad Close: 9/1 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength
Branding | Pools | AB Show Preview
AB SHOW ISSUE
Ad Close: 10/1 | Ads Due: 10/7
Product Spotlight: AB Show Exhibitors
Military Fitness & Rec | High School Facilities
Bonus Distribution: AB Show & NADC
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
STATE OF THE INDUSTRY
& 50TH ANNIVERSARY
Ad Close: 6/1 | Ads Due: 6/5
Product Spotlight: Locker Rooms
Locker Rooms
STADIUMS
Ad Close: 7/30 | Ads Due: 8/6
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Fan Experience (scoreboards, seating, lighting) | Outdoor Rec
Bonus Distribution: NRPA
FACILITIES OF MERIT®
Ad Close: 9/1 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength
Branding | Pools | AB Show Preview
AB SHOW ISSUE
Ad Close: 10/1 | Ads Due: 10/7
Product Spotlight: AB Show Exhibitors
Military Fitness & Rec | High School Facilities
Bonus Distribution: AB Show & NADC
Ready to get started?
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