ISSUE FEATURES INCLUDE:

It's sure to be a successful start to 2026 with this highly-anticipated issue designed to help you generate brand awareness, reach new prospects and launch your marketing plan to the entire athletics, fitness and recreation industry.

​With special editorial coverage on recovery, cardio, sports complexes, Spotlight for HFA Exhibitors and a product spotlight on Cardio & Recovery, we are the perfect marketing channel to reach key decision-makers in the new year. Plus, the next generation of aquatic facility innovation, architecture and design comes to life in both the magazine and online gallery with our annual Aquatic Design Portfolio.​
Plus, issue advertisers receive bonus distribution at AOAP & HFA
Secure Your 2026 January/February Issue Ad Space Today – Ad Close: December 1
DIANE EBNER
Advertising Director
​Western Sales
[email protected]
(608) 729-4189
CHARLI MUCHOW
Account Executive
Eastern Sales
[email protected]
(608) 729-4216

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
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2026 Media Planner Now Available:

Check out our 2026 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.

Upcoming issues of ab:

THE BUYER'S GUIDE
Ad Close: 1/29  |  Ads Due: 2/5
Advertisers Receive: Priority in Online Search Results | Boldfaced Listings | Special: Buy 2 Pages, Get 2 Pages
2026 Purchasing Data  
​Bonus Distribution: All Major Shows
 
COLLEGE REC
Ad Close: 3/2  |  Ads Due: 3/6
Product Spotlight: Aquatics  
Spotlight: NIRSA Exhibitors
Aquatics | Emerging Sports
​Bonus Distribution: NIRSA

SUSTAINABILITY
Ad Close: 3/30  |  Ads Due: 4/6
Product Spotlight: Gymnasium & Indoor Surfaces  
Surfaces | Specialty Gyms (boutique, group cycling, climbing)
Baxter Ad Research Survey

ARCHITECTURAL SHOWCASE
Ad Close: 5/1  |  Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures 
​Bonus Distribution: All Major Shows

STATE OF THE INDUSTRY
& 50TH ANNIVERSARY
Ad Close: 6/1  |  Ads Due: 6/5
Product Spotlight: Locker Rooms
Locker Rooms

STADIUMS
Ad Close: 7/30  |  Ads Due: 8/6
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Fan Experience (scoreboards, seating, lighting) | Outdoor Rec
Bonus Distribution: NRPA 

FACILITIES OF MERIT®
Ad Close: 9/1  |  Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength
Branding | Pools | AB Show Preview

AB SHOW ISSUE
Ad Close: 10/1  |  Ads Due: 10/7
Product Spotlight: AB Show Exhibitors
Military Fitness & Rec | High School Facilities
​Bonus Distribution:  AB Show & NADC

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome

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