Athletic Business
  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2026
        • Jan/Feb 2026-HFA
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com

​​Ad Close:  12/2  |  Ad Due:  12/6

ISSUE FEATURES INCLUDE:

Picture
Cardio
Picture
Recovery 
Picture
Tracks
Picture
Product Spotlight: ​Fitness Center
It's sure to be a successful start to 2025 with this highly-anticipated issue designed to help you generate brand awareness, reach new prospects and launch your marketing plan to the entire athletics, fitness and recreation industry.

​With special editorial coverage on cardio equipment, recovery, tracks
 and a product spotlight on fitness centers, we are the perfect marketing channel to reach key decision-makers in the new year. Plus, the next generation of aquatic facility innovation, architecture and design comes to life in both the magazine and online gallery with our annual Aquatic Design Portfolio.​
Plus, issue advertisers receive bonus distribution at AOAP & IHRSA
Secure Your 2025 January/February Issue Ad Space Today – Ad Close: 12/2
Picture
DIANE EBNER
Advertising Director
​Western Sales

[email protected]
(608) 729-4189
Picture
CHARLI MUCHOW
Account Executive
Eastern Sales

[email protected]
(608) 729-4216

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
MAGAZINE solutions
ONLINE solutions
in-person solutions
Picture
​

Picture

2025 Media Planner Now Available:

Check out our 2025 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
view 2025 ​media Planner
view 2025 ​Editorial Calendar
Picture

Upcoming issues of ab:

MARCH ISSUE
​
THE BUYERS GUIDE
Ad Close: 1/27  |  Ads Due: 2/3
Advertisers Receive: Priority in Online Search Results | Boldfaced Listings | Special: Buy 2 Pages, Get 2 Pages
2025 Purchasing Data  
​Bonus Distribution: All Major Shows
 
APRIL ISSUE
Ad Close: 2/26  |  Ads Due: 3/5
Product Spotlight: Aquatics  
Spotlight: NIRSA Exhibitors

Aquatics | Ballfields  | College Rec Tech Trends
​Bonus Distribution: NIRSA

MAY ISSUE
BAXTER SURVEY
Ad Close: 4/1  |  Ads Due: 4/7
Product Spotlight: Gymnasium & Indoor Surfaces  
Floor Resurfacing | Sound Systems | Pool Deck Equipment 

JUNE ISSUE
ARCHITECTURAL SHOWCASE

Ad Close: 4/30  |  Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures 
​Bonus Distribution: All Major Shows

JULY/AUG ISSUE
Ad Close: 6/2  |  Ads Due: 6/6

Product Spotlight: Locker Room & Recovery
Locker Rooms | Lighting | Pool Renovation | Laundry

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: 
NRPA Exhibitors
Football Stadium Design | Outdoor Courts | Community Rec
​Bonus Distribution: NRPA 

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS 
Ad Close: 9/2  |  Ads Due: 9/8

Product Spotlight: Weight Rooms & Strength Equipment
Strength Equipment | Seating | Pool Design | AB Show Preview

NOV/DEC ISSUE
AB SHOW
Ad Close: 9/29  |  Ads Due: 10/3
Product Spotlight: AB Show Exhibitors
Military Fitness | Scoreboards / Video Boards | Climbing Walls | High School Facilities
​Bonus Distribution:  AB Show & NADC

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
Picture

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

View our privacy policy.
  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2026
        • Jan/Feb 2026-HFA
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com