Athletic Business
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Upcoming Issue
2026 media Planner

We're constantly raising the Bar to deliver you proven results.

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Award-winning publication design allows your ad to be displayed in a professional and engaging layout.
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Preferred media partner of NIRSA, ensuring your message gets in front of the entire association.
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For 50 years, we’ve been a trusted, established voice in the industry— showing that lasting relevance comes from consistently delivering value, insight, and innovation to the leaders who shape it.
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YOUR TRUSTED INDUSTRY CONNECTION​​

At Athletic Business, we’re committed to providing the most impactful marketing solutions across our print, digital and in-person marketing channels. Our timely and relevant editorial content covers the topics our readers care about and we take great pride in our meticulously maintained subscriber lists that guarantee measurable results. Plus, hosting an industry-wide event ensures you get face time with professionals across the athletics, fitness and recreation industries. When you advertise with AB, you can be confident that you’re gaining direct access to a highly qualified and engaged audience of key decision-makers.
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MAGAZINE solutions
ONLINE solutions
in-person solutions

Our Data Partners​​

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Parameter 1 transforms the publishing landscape by providing scalable, innovative technology solutions that empower publishers to connect with their audiences, streamline operations, and thrive in the digital age. P1 is a trusted partner for publishers large and small, providing the tools they need for rapid growth.
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Omeda gives audience-driven organizations the power to turn first-party data into their biggest growth engine. As the only platform combining a customer data platform (CDP), marketing automation and subscription management in one place, Omeda helps publishers unify data, launch campaigns, and drive value — for both audiences
and advertisers. ​
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Baxter Research Center (BRC) conducts custom and branded specialty surveys that provide actionable advertising and brand metrics for magazines and media companies, professional associations, advertising agencies, and advertisers. Their research-based audience metrics help businesses build market share, achieve advertising goals and develop brand value for greater profit. BRC helps businesses understand their market landscape by providing data-driven analysis and intelligent reporting since 1989.

WHat people are saying...

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After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth. We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB.
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CIHAN OZDEMIR

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DynaDome Retractable Structures

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Matrix has been a long-standing Premium Partner of Athletic Business. They have supported our brand as we experienced tremendous growth in markets such as collegiate recreation, athletics, community recreation and more. We’ve featured more than 50 product launches in AB and plan to continue this momentum for years to come. AB played an integral role in helping us distribute important, research-backed information that will be relevant for years to come.
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BROOKE ROSSI

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Matrix Fitness

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View More Customer Testimonials

CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: January/February 2026
  • Media Planner
    • 2026 Media Planner
    • 2026 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • Jan/Feb 2026
        • Jan/Feb 2026-HFA
        • April 2026-Aquatics
        • April 2026-NIRSA
        • May 2026
        • June 2026
        • July/Aug 2026
        • Sept 2026
        • Sept 2026-NRPA
        • Oct 2026
        • Nov/Dec 2026
      • Upcoming Issues >
        • January/February 2026
        • Buyer's Guide 2026
        • April 2026
        • May 2026
        • June 2026
        • July/August 2026
        • September 2026
        • October 2026
        • Nov/Dec 2026
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2026
    • 2026 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com