With 40 years of industry experience, we understand the type of content that has a direct impact on the daily lives of the athletic, fitness and recreation professional.
Why is this important you might ask? For this simple reason: CONTENT IS KING!
The 40,000 readers of Athletic Business magazine and our tens of thousands of online visitors each month (your prospects) choose to engage with content that is meaningful and impactful to their daily lives – and we have the stats to prove it.
In an era of 24/7 connectivity to email, social media and general “marketing noise”, brands, more than ever, need to ensure their marketing initiatives are being seen and recognized where their audience is and WHEN they are consuming engaging content. This is when true marketing magic happens and when your brand connects in a much more personal way with your target market.
Content that provides a real value to readers creates a relationship and brand loyalty. This drives traffic online and via social media platforms and keeps readers there longer. But a website with very little content or connection to its visitors will receive limited pageviews, higher bounce rates, less engagement and few return visitors, limiting the exposure of any advertising on that site or publication.
When evaluating your marketing spend, make sure audience engagement is at the top of your list. Without it, you might be advertising—in print or online—to an empty room.
Interested in learning more about marketing opportunities with Athletic Business? Let’s chat!
There are many marketing options out there, and it can be overwhelming to sift through the information and determine the best fit for your company. There are several key factors to consider that will help you compare apples to apples and identify the most appropriate and effective marketing vehicle for your company and the outcome you are looking to achieve.
2) Evaluate The Target Data and List Integrity
It’s important that your media partner is able to prove that your message is reaching the intended audience. To ensure you’re connecting with your best prospects, you must evaluate the integrity of the audience you are paying to reach. Some important questions to ask:
3) Seek Proven Statistics
One of the wonderful things about digital advertising is that it is trackable. By asking the questions outlined above, you will have a good idea what to expect going into a campaign. If a media partner is unable to provide you with proven average statistics over a period of time, that should be a red flag. A reputable media partner will often partner with a third party to track the analytics of your campaign and should provide a stat report on a regular basis.
Want to learn more about how Athletic Business can help with your marketing needs? Contact: