92% of Readers Use our Buyer's Guide to Find New PRoducts and Services.
The Athletic Business Buyer's Guide (in print and online) is the leading industry directory for our 35,750+ audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2025.
Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2025.
Secure Your Buyer's Guide Ad Space By January 27
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"We had $8.7 million to spend in our facility. You know what I used for that?
The Athletic Business Buyer's Guide. I use that book."
The Athletic Business Buyer's Guide. I use that book."
Darin L. Krueger, Executive Director
Willison Parks & Recreation District, Willison, ND
Willison Parks & Recreation District, Willison, ND
your brand connected to our audience 365 days a year.
According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyer's Guide multiple times per year.
Released in March, the annual Athletic Business Buyer's Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletics, fitness and recreation industry – period.
Print Buyer's Guide advertisers' listings in the online Buyer's Guide will pop to the top in their respective categories.
Print Buyer's Guide advertisers' listings in the online Buyer's Guide will pop to the top in their respective categories.
HIGH IMPACT package
Buy 2 Full-Page ads, Get 2 Full-Page Ads Free:
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
(Four consecutive pages or two separate spreads)
Use the ad space to promote more products or as Sponsored Content
UPCOMING ISSUES OF AB:
APRIL ISSUE
Ad Close: 2/26 | Ads Due: 3/5
Product Spotlight: Aquatics
Spotlight: NIRSA Exhibitors
Aquatics | Ballfields | College Rec Tech Trends
Bonus Distribution: NIRSA
MAY ISSUE
BAXTER SURVEY
Ad Close: 4/1 | Ads Due: 4/7
Product Spotlight: Gymnasium & Indoor Surfaces
Floor Resurfacing | Sound Systems | Pool Deck Equipment
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 4/30 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
JULY/AUG ISSUE
Ad Close: 6/2 | Ads Due: 6/6
Product Spotlight: Locker Room & Recovery
Locker Rooms | Lighting | Pool Renovation | Laundry
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Football Stadium Design | Outdoor Courts | Community Rec
Bonus Distribution: NRPA
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 9/2 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength Equipment
Strength Equipment | Seating | Pool Design | AB Show Preview
NOV/DEC ISSUE
AB SHOW
Ad Close: 9/29 | Ads Due: 10/3
Product Spotlight: AB Show Exhibitors
Military Fitness | Scoreboards / Video Boards | Climbing Walls | High School Facilities
Bonus Distribution: AB Show & NADC
Ad Close: 2/26 | Ads Due: 3/5
Product Spotlight: Aquatics
Spotlight: NIRSA Exhibitors
Aquatics | Ballfields | College Rec Tech Trends
Bonus Distribution: NIRSA
MAY ISSUE
BAXTER SURVEY
Ad Close: 4/1 | Ads Due: 4/7
Product Spotlight: Gymnasium & Indoor Surfaces
Floor Resurfacing | Sound Systems | Pool Deck Equipment
JUNE ISSUE
ARCHITECTURAL SHOWCASE
Ad Close: 4/30 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
JULY/AUG ISSUE
Ad Close: 6/2 | Ads Due: 6/6
Product Spotlight: Locker Room & Recovery
Locker Rooms | Lighting | Pool Renovation | Laundry
SEPTEMBER ISSUE
Ad Close: 8/1 | Ads Due: 8/7
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Football Stadium Design | Outdoor Courts | Community Rec
Bonus Distribution: NRPA
OCTOBER ISSUE
FACILITIES OF MERIT® AWARD WINNERS
Ad Close: 9/2 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength Equipment
Strength Equipment | Seating | Pool Design | AB Show Preview
NOV/DEC ISSUE
AB SHOW
Ad Close: 9/29 | Ads Due: 10/3
Product Spotlight: AB Show Exhibitors
Military Fitness | Scoreboards / Video Boards | Climbing Walls | High School Facilities
Bonus Distribution: AB Show & NADC
YOUR TRUSTED MEDIA PARTNER TO REACH QUALIFIED LEADS:
Check out our 2025 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
WHat people are saying...
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Since we started marketing with AB, we have seen tremendous growth overall but also growth in products that previously we had not sold a lot of. If you feel like AB reaches part of your core demographic, then AB is a great way to go. They are a recognized publication and they do things the right way. I would also recommend that you trust them to help you, as they are good at what they do, and I don’t feel like they have steered me wrong at any time.
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