Athletic Business
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March Issue
Annual Buyer's Guide

Ad Close: 1/30 | Ads Due: 2/6
BUY 2 PAGES, GET 2 PAGES

92% of Readers Use our Buyer's Guide to Find New PRoducts and Services.

The Athletic Business Buyer's Guide (in print and online) is the leading industry directory for our 35,750+ audited print subscribers and thousands of digital subscribers. It's the 24/7 industry-specific search engine where buyers are looking for manufacturers and distributors!​

Plus, you'll get the added benefit of increased visibility, with bonus distribution at all major in-person shows in 2024.
Secure Your Buyer's Guide Ad Space By January 30:
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DIANE EBNER
​Media Director
West Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
​East Sales

[email protected]
(608) 729-4216
"We had $8.7 million to spend in our facility. You know what I used for that?
​The
Athletic Business Buyer's Guide. I use that book."
Darin L. Krueger, Executive Director
​Willison Parks & Recreation District, Willison, ND

your brand connected to our audience 365 days a year.

According to an independent study, 7 out of 10 Athletic Business readers say they reference the Athletic Business Buyer's Guide multiple times per year.
Released in March, the annual Athletic Business Buyer's Guide is one of our most anticipated issues each year because it is the most comprehensive guide available in the athletics, fitness and recreation industry – period.

Print Buyers Guide advertisers' listings in the online Buyers Guide will pop to the top in their respective categories.
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2024 Buyer's Guide Categories Include:
  • Facility Components
  • Sports Equipment & Components
  • Sports Surfaces
  • Fitness Equipment
  • Aquatic Facility Components
  • Program Management Tools
  • Manufacturers & Suppliers Directory
  • Facility Architects & Specialists
Ask about our new Leaders Program

HIGH IMPACT package

Buy 2 Full-Page ads, Get 2 Full-Page Ads Free: 
(Four consecutive pages or two separate spreads)


​Use the ad space to promote more products or as Sponsored Content


UPCOMING ISSUES OF AB:

APRIL ISSUE
Ad Close: 2/28  |  Ads Due: 3/6
Product Spotlight: Aquatics  
Product Spotlight: NIRSA Exhibitors

Field Maintenance | Climbing Walls | Wellbeing Trends | Pool Safety
Digital Focus April: College Recreation

MAY ISSUE
Ad Close: 4/1  |  Ads Due: 4/8
Product Spotlight: Gymnasium & Indoor Surfaces  
Gymnasium Flooring | Competition Pools
Outdoor Fitness |  Indoor/Outdoor Seating | Weather Monitoring Systems
Digital Focus May: Gymnasiums 

JUNE ISSUE
ARCHITECTURAL SHOWCASE

Ad Close: 5/1  |  Ads Due: 5/7
Product Spotlight: Building Systems/Shade Structures
Pitching New Facility Construction
Special listings for suppliers in print and online 
​Bonus Distribution: All Major Shows
Digital Focus June: Architectural Design 

JULY/AUG ISSUE
Ad Close: 5/31  |  Ads Due: 6/6

Product Spotlight: Locker Room & Laundry
Locker Rooms | Stainless Steel Pools | Wow-Factor YMCAs
Strength Training | Park Vandelism Prevention

Digital Focus July: Pickleball
Digital Focus August: Locker Rooms

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadium & Outdoor Surfaces
Synthetic Turf | Lighting & Videoboards | Aquatic Recreation
Lifesaving Equipment | Rethinking Outdoor Rec

​Bonus Distribution: NRPA 
Digital Focus September: Stadiums

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS 
Ad Close: 8/30  |  Ads Due: 9/6

Product Spotlight: Weight Rooms & Strength Equipment
Weight Room Renovation | Pool Chemistry | AB Show Preview
Bonus Distribution: AB SHOW
Digital Focus October: Fitness
BONUS: AB SHOW GUIDE (special rate for October issue advertisers)

NOV/DEC ISSUE
AB SHOW ISSUE
Ad Close: 9/30  |  Ads Due: 10/4
Product Spotlight: AB Show Exhibitors
Pickleball Facility Showcase | Military Fitness | Indoor Sports Equipment | Facility Cleaning/Disinfection
​Bonus Distribution:  AB Show & NADC
Digital Focus November: Military
Digital Focus December: College Athletics
​BONUS: AB SHOW GUIDE (special rate for Nov/Dec issue advertisers)

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Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven't let us down!

It's always a fun and positive experience working with Athletic Business. I appreciate the collaborative relationship we have, knowing they have my best interest in mind.
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Ashley Haberman

Marketing Manager, Commercial Markets
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Matrix Fitness

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View More Testimonials
See who does business with us

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

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  • Up Next: July/August 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Qualified?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Print Media
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com