ISSUE FEATURES INCLUDE:
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful. With special editorial coverage on college rec, aquatics and emerging sports. AB is the trusted marketing partner to reach athletics, fitness and recreation decision-makers. Don't miss out on our free-of-charge Aquatics Product Spotlight and NIRSA Exhibitors Spotlight!
Plus: Bonus Distribution at NIRSA
Plus: Bonus Distribution at NIRSA
Secure Your April Ad Space By March 2
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our comprehensive
approach to the entire market:
At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
YOUR TRUSTED MEDIA PARTNER TO REACH QUALIFIED LEADS:
Check out our 2026 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
Upcoming issues of ab:
SUSTAINABILITY
Ad Close: 3/30 | Ads Due: 4/6
Product Spotlight: Gymnasium & Indoor Surfaces
Surfaces | Specialty Gyms (boutique, group cycling, climbing)
Baxter Ad Research Survey
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
STATE OF THE INDUSTRY
& 50TH ANNIVERSARY
Ad Close: 6/1 | Ads Due: 6/5
Product Spotlight: Locker Rooms
Locker Rooms
STADIUMS
Ad Close: 7/30 | Ads Due: 8/6
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Fan Experience (scoreboards, seating, lighting) | Outdoor Rec
Bonus Distribution: NRPA
FACILITIES OF MERIT®
Ad Close: 9/1 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength
Branding | Pools | AB Show Preview
AB SHOW ISSUE
Ad Close: 10/1 | Ads Due: 10/7
Product Spotlight: AB Show Exhibitors
Military Fitness & Rec | High School Facilities
Bonus Distribution: AB Show & NADC
Ad Close: 3/30 | Ads Due: 4/6
Product Spotlight: Gymnasium & Indoor Surfaces
Surfaces | Specialty Gyms (boutique, group cycling, climbing)
Baxter Ad Research Survey
ARCHITECTURAL SHOWCASE
Ad Close: 5/1 | Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures
Bonus Distribution: All Major Shows
STATE OF THE INDUSTRY
& 50TH ANNIVERSARY
Ad Close: 6/1 | Ads Due: 6/5
Product Spotlight: Locker Rooms
Locker Rooms
STADIUMS
Ad Close: 7/30 | Ads Due: 8/6
Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: NRPA Exhibitors
Fan Experience (scoreboards, seating, lighting) | Outdoor Rec
Bonus Distribution: NRPA
FACILITIES OF MERIT®
Ad Close: 9/1 | Ads Due: 9/8
Product Spotlight: Weight Rooms & Strength
Branding | Pools | AB Show Preview
AB SHOW ISSUE
Ad Close: 10/1 | Ads Due: 10/7
Product Spotlight: AB Show Exhibitors
Military Fitness & Rec | High School Facilities
Bonus Distribution: AB Show & NADC
Ready to get started?
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