Athletic Business
  • Up Next: June 2025
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 April Issue

Ad Close: 2/26  |  Ads Due: 3/5
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Aquatics
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Product Spotlight: Aquatics
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Ballfields
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College Rec Tech Trends
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Spotlight: NIRSA Exhibitors
Whether your goal is to generate brand awareness, increase web traffic or launch a new product, AB has the audience and marketing channels you need to be successful. With special editorial coverage on aquatics, ballfields and college rec tech trends AB is the trusted marketing partner to reach athletics, fitness and recreation decision-makers. Don't miss out on our free-of-charge Aquatics Product Spotlight and NIRSA Exhibitors Spotlight! 

Plus: Bonus Distribution at NIRSA\

Secure Your April Ad Space By February 26
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DIANE EBNER
Advertising Director
​Western Sales

[email protected]
(608) 729-4189
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CHARLI MUCHOW
Account Executive
Eastern Sales

[email protected]
(608) 729-4216

our comprehensive
approach to the entire market:

​At Athletic Business, our focus has always been on connecting athletics, fitness and recreation decision-makers to the products, services and information they need to run successful facilities. With this focus in mind, we dedicate significant resources to ensure our magazine, online and in-person channels offer timely and relevant editorial content that our high-quality audiences seek out and rely on. ​When you advertise with AB, you can be confident you’re partnering with a media company dedicated to your success.
MAGAZINE solutions
ONLINE solutions
in-person solutions
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​

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YOUR TRUSTED MEDIA PARTNER TO REACH QUALIFIED LEADS:

Check out our 2025 Media Planner and explore the ways Athletic Business can connect your brand to the key decision-makers in the athletics, fitness and recreation industries.
view 2025 ​media Planner

view 2025 ​Editorial Calendar

Upcoming issues of ab:

MAY ISSUE
BAXTER SURVEY
Ad Close: 4/1  |  Ads Due: 4/7
Product Spotlight: Gymnasium & Indoor Surfaces  
Floor Resurfacing | Sound Systems | Pool Deck Equipment 

JUNE ISSUE
ARCHITECTURAL SHOWCASE

Ad Close: 4/30  |  Ads Due: 5/7
Product Spotlight: Building Systems / Shade Structures
Building Systems / Enclosures 
​Bonus Distribution: All Major Shows

JULY/AUG ISSUE
Ad Close: 6/2  |  Ads Due: 6/6

Product Spotlight: Locker Room & Recovery
Locker Rooms | Lighting | Pool Renovation | Laundry

SEPTEMBER ISSUE
Ad Close: 8/1  |  Ads Due: 8/7

Product Spotlight: Stadium & Outdoor Surfaces
Spotlight: 
NRPA Exhibitors
Football Stadium Design | Outdoor Courts | Community Rec
​Bonus Distribution: NRPA 

OCTOBER ISSUE
​FACILITIES OF MERIT
® AWARD WINNERS 
Ad Close: 9/2  |  Ads Due: 9/8

Product Spotlight: Weight Rooms & Strength Equipment
Strength Equipment | Seating | Pool Design | AB Show Preview

NOV/DEC ISSUE
AB SHOW
Ad Close: 9/29  |  Ads Due: 10/3
Product Spotlight: AB Show Exhibitors
Military Fitness | Scoreboards / Video Boards | Climbing Walls | High School Facilities
​Bonus Distribution:  AB Show & NADC

Ready to get started?

Tell us a bit about yourself, or contact us directly, and we will be in touch.
Let's Get Started
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CONTACT

22 E. Mifflin St., Suite 910
​Madison, WI 53703
​P: 608-249-0186
​E: [email protected]

What Our Clients Are Saying

"After engaging with AB, the qualified leads have grown considerably such that we are looking at increasing our sales staff to handle the volume and the numbers on the back end support that growth.  We are reaching the educational institutions and non-profit organizations at a higher rate and the impact can be traced back to the landing pages links clicked from the digital or print advertising through AB ."

  –Cihan Ozdemir, Project Engineer | DynaDome


CONNECT WITH US

View our privacy policy.
  • Up Next: June 2025
  • Media Planner
    • 2025 Media Planner
    • 2025 Editorial Calendar
    • Audience Overview >
      • Print
      • Digital
      • Why Audited?
    • Specs >
      • Print
      • Website + E-News
      • Retargeting
      • Custom E-Mail
      • Architect Portfolio
      • Product Spotlight
      • Sponsored Content
      • Video
      • Webinar
    • Packages >
      • AB Leaders Program
      • Where Do I Start?
      • For Architects & Consultants
      • Premium Partnership
    • Rates >
      • Net Rates
  • Media Solutions
    • Print >
      • Magazine Advertising
      • Cover and Insert Options
      • Sponsored Content
      • New & Improved
      • Product Spotlights >
        • June 2025
        • July/Aug 2025
        • Sept 2025
        • Sept 2025-NRPA
        • Oct 2025
        • Nov/Dec 2025
      • Upcoming Issues >
        • June 2025
        • July/August 2025
        • September 2025
        • October 2025
        • Nov/Dec 2025
    • Digital >
      • Architect Portfolio
      • Custom E-Mail
      • E-Newsletter
      • Facility of the Week
      • Podcast
      • Retargeting
      • Social Media
      • Sponsored Content
      • Video Promotion
      • Virtual Workshops
      • Webinar
      • Website
    • Our Stats >
      • Digital Media
    • Testimonials
    • Case Study
    • Our Advertisers
  • AB Show 2025
    • 2025 Contract
    • ABshow.com
  • Contact
    • Contact
    • Payment
    • Privacy Policy
  • AB.com